BA (Hons) Hospitality and Tourism Management & Marketing
Course Overview
This course prepares you for leadership roles in the dynamic hospitality and tourism sector by developing essential skills in management, strategy, and marketing. You will learn to understand customer requirements and manage operations across a range of industries, supported by opportunities for professional work placements. The program is highly regarded, with Marketing ranked 3rd in the UK and the department ranked 4th in Scotland.
Key Program Highlights
- Marketing is ranked 3rd in the UK (Complete University Guide 2021)
- Gain management, strategy, and marketing skills for a variety of careers in the largest fast-growing sector of the economy
- Opportunity for professional work placements, both in the UK and abroad
- Prepares you for leadership roles in an industry that generates £5 billion for the Scottish economy
- Potential to apply for membership of prestigious professional bodies upon graduating
Course Overview
This course prepares you for leadership roles in the dynamic hospitality and tourism sector by developing essential skills in management, strategy, and marketing. You will learn to understand customer requirements and manage operations across a range of industries, supported by opportunities for professional work placements. The program is highly regarded, with Marketing ranked 3rd in the UK and the department ranked 4th in Scotland.
Key Program Highlights
- Marketing is ranked 3rd in the UK (Complete University Guide 2021)
- Gain management, strategy, and marketing skills for a variety of careers in the largest fast-growing sector of the economy
- Opportunity for professional work placements, both in the UK and abroad
- Prepares you for leadership roles in an industry that generates £5 billion for the Scottish economy
- Potential to apply for membership of prestigious professional bodies upon graduating
Requirements
Modules
- Introduction to Tourism Studies and Managing People
- Introduction to Marketing & Entrepreneurship
- Introduction to Finance and Financial Analysis
- Introduction to International Business
- Introduction to Economics and Business Analysis & Technology
- Management Development Programme 1
- Academic Skills
- Management Development Programme 2
- Understanding Consumers & Markets
- Services & Retail Marketing
- Service Encounter Management
- Destination Marketing Management
- Management Development Programme 3
- Marketing Communications in the Digital Age
- Strategic Marketing in an International Context
- Industry Placement
- Events Management
- Internationalisation of Tourism Products and Services
- Brand Management
- Dissertation
- Social Marketing
- Managing Customer Relationships
- International Business Management
- Managing Integrated Marketing Communications: Theory & Practice
- Sports Marketing
- Advances in Consumer Behaviour
- Sustainability, Marketing & Society
- Hospitality & Tourism Analysis: Case Studies & Case Histories
- Being an Ethical Manager
- Management, Enterprise & the Rise of the Global Economy
- Strategy & Leadership
- Family Business: Theory & Practice
