BA (Hons) Hospitality and Tourism Management & Marketing
Course Overview
This course prepares you for leadership roles in the dynamic hospitality and tourism sector by developing essential skills in management, strategy, and marketing. You will learn to understand customer requirements and manage operations across a range of industries, supported by opportunities for professional work placements. The program is highly regarded, with Marketing ranked 3rd in the UK and the department ranked 4th in Scotland.
Key Program Highlights
- Marketing is ranked 3rd in the UK (Complete University Guide 2021)
- Gain management, strategy, and marketing skills for a variety of careers in the largest fast-growing sector of the economy
- Opportunity for professional work placements, both in the UK and abroad
- Prepares you for leadership roles in an industry that generates £5 billion for the Scottish economy
- Potential to apply for membership of prestigious professional bodies upon graduating
Course Overview
This course prepares you for leadership roles in the dynamic hospitality and tourism sector by developing essential skills in management, strategy, and marketing. You will learn to understand customer requirements and manage operations across a range of industries, supported by opportunities for professional work placements. The program is highly regarded, with Marketing ranked 3rd in the UK and the department ranked 4th in Scotland.
Key Program Highlights
- Marketing is ranked 3rd in the UK (Complete University Guide 2021)
- Gain management, strategy, and marketing skills for a variety of careers in the largest fast-growing sector of the economy
- Opportunity for professional work placements, both in the UK and abroad
- Prepares you for leadership roles in an industry that generates £5 billion for the Scottish economy
- Potential to apply for membership of prestigious professional bodies upon graduating
