MSc Digital Marketing and e-Business

Offer response
3 weeks after your application is submitted
Backlogs accepted
This course accepts backlogs
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Course Overview

This CIM-accredited Master's program provides the advanced strategic expertise required to lead and innovate within the dynamic digital marketing and e-commerce landscape. It is designed for marketing professionals and graduates seeking to elevate their careers with a formal qualification that blends deep specialization with comprehensive industry knowledge. The curriculum's interactive approach prepares you for senior leadership roles by enhancing your capacity to drive successful digital commerce strategies.

Key Program Highlights

  • CIM-accredited curriculum ensuring industry-recognized excellence
  • Strategic focus on digital marketing and e-commerce leadership
  • Interactive, learner-centred approach for personalized specialization
  • Designed for both marketing graduates and experienced professionals
  • Develops expertise for a wide range of senior strategic roles

Requirements

The requirements may vary based on your selected study options.





















Modules

  • Innovation and New Ideas Creation
  • Data for Decision Making
  • Digital Marketing Communications and Branding
  • Digital Customer Insight and Experience
  • Project Management
  • Research Proposal
  • Business Research Methods
  • Management Investigation
  • Contemporary Issues in Marketing
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Offer response
3 weeks after your application is submitted
Backlogs accepted
This course accepts backlogs