BA (Hons) Marketing and Business Management

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3 weeks after your application is submitted
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Course Overview

Master the essential marketing strategies and digital tools required to excel in today's competitive landscape. This course equips you with expertise in social media, brand management, and data-driven research through hands-on, problem-based learning. Graduate ready to launch a successful career as a strategic and innovative marketing professional.

Key Program Highlights

  • Cutting-edge curriculum focused on digital marketing and social media strategies
  • Hands-on experience with real-world projects and problem-based learning
  • Comprehensive training in brand management and market research analytics
  • Development of creative design skills for compelling digital content
  • Direct pathway to a professional career in modern marketing and management

Requirements

The requirements may vary based on your selected study options.





















Modules

  • Introduction to Accounting
  • Introduction to Marketing
  • Managing People and Ideas
  • Sociology of Media
  • Digital Marketing Principles
  • Introduction to Human Resources
  • Nature of Management
  • Legal Systems and Methods
  • Environmental Sustainability and Citizenship
  • Renewable Energy Challenges and Opportunities
  • Introduction to Tax
  • Event Budgeting and Funding
  • Business Analytics
  • Digital Sociology
  • Project Management
  • Researching Business and Innovation
  • Digital Marketing Campaigns
  • Theory in HRM
  • People Planet Profit
  • Environmental Sustainability and Citizenship
  • Renewable Energy Challenges and Opportunities
  • Introduction to Tax
  • Event Budgeting and Funding
  • Cases in Events Management
  • Digital Business Strategy
  • Market Intelligence and Consumer Behaviour
  • Ethical Business in Society
  • Brand Management
  • Customer Relationship Management
  • Propaganda PR and Misinformation
  • Marketing Communications and Design
  • Entrepreneurship and Business Start-Up
  • Strategic Marketing
  • Marketing Dissertation 1
  • Innovating for Growth
  • Marketing Dissertation 2
  • Managing Change
  • Advanced Professional Practice
  • Strategic and Operations Management
  • Word Trade and Export
  • International Business and Management
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Offer response
3 weeks after your application is submitted