GradCert Esports Marketing and Event Management (Waterloo)
Course Overview
This intensive one-year graduate certificate equips you with the specialized skills to become a leader in the dynamic Esports industry. You will master the full spectrum of planning and launching successful events, from securing sponsorships to executing marketing campaigns. The program blends essential theory with hands-on application, preparing you for an exciting career in one of the world's fastest-growing sectors.
Key Program Highlights
- Master event lifecycle management from initial concept to post-event analysis
- Develop strategic sponsorship and partnership acquisition skills
- Learn to create and execute integrated digital marketing campaigns
- Gain expertise in audience engagement and community building
- Build a professional portfolio with applied, real-world projects
Course Overview
This intensive one-year graduate certificate equips you with the specialized skills to become a leader in the dynamic Esports industry. You will master the full spectrum of planning and launching successful events, from securing sponsorships to executing marketing campaigns. The program blends essential theory with hands-on application, preparing you for an exciting career in one of the world's fastest-growing sectors.
Key Program Highlights
- Master event lifecycle management from initial concept to post-event analysis
- Develop strategic sponsorship and partnership acquisition skills
- Learn to create and execute integrated digital marketing campaigns
- Gain expertise in audience engagement and community building
- Build a professional portfolio with applied, real-world projects
