MSc Events and Experience Management

Course Overview

This course is designed to prepare you for a dynamic career in the global event and experiential marketing industry, a sector known for its economic vitality and diverse employment opportunities. You will develop the strategic and operational management skills required to excel in creating memorable experiences across various event types and international cultures.

Key Program Highlights

• Gain management expertise across a wide spectrum of events, including music festivals, corporate conferences, cultural exhibitions, and live entertainment.
• Learn through a problem-based teaching approach that grounds theory in real-world event scenarios and challenges.
• Master both high-level strategic decision-making and dynamic, on-the-ground operational leadership.
• Develop a highly transferable skill set in management and creative production to work effectively across international boundaries.
• Optional professional experience opportunity to enhance your practical skills and maximize your employability upon graduation.