BBA Concentration in Marketing
Course Overview
This Business Administration program provides a comprehensive foundation in core business principles while offering the flexibility to specialize in key areas such as Accounting, Finance, Management, or Marketing. Students will develop a practical understanding of modern business operations and are encouraged to critically examine practices and theories. The curriculum is uniquely designed to integrate professional business training with ethical perspectives, including the exploration of faith-based leadership.
Key Program Highlights
- Choose a specialized concentration in high-demand fields like Accounting, Finance, Management, or Marketing
- Gain a practical, comprehensive understanding of how modern businesses operate
- Develop critical thinking skills to question, explore, and analyze business practices and theories
- Experience a unique curriculum that integrates ethical and faith-based perspectives into business leadership
- Build a strong foundational knowledge before progressing into advanced, specialized topics
Course Overview
This Business Administration program provides a comprehensive foundation in core business principles while offering the flexibility to specialize in key areas such as Accounting, Finance, Management, or Marketing. Students will develop a practical understanding of modern business operations and are encouraged to critically examine practices and theories. The curriculum is uniquely designed to integrate professional business training with ethical perspectives, including the exploration of faith-based leadership.
Key Program Highlights
- Choose a specialized concentration in high-demand fields like Accounting, Finance, Management, or Marketing
- Gain a practical, comprehensive understanding of how modern businesses operate
- Develop critical thinking skills to question, explore, and analyze business practices and theories
- Experience a unique curriculum that integrates ethical and faith-based perspectives into business leadership
- Build a strong foundational knowledge before progressing into advanced, specialized topics
