Marketing, Innovation and Technology
Course Overview
This innovative program equips you to bridge the critical gap between technological invention and market success, blending core marketing principles with cutting-edge science. You will learn to design, research, and launch new products and services by mastering the intersection of business strategy, web design, and emerging technologies. Developed by DCU's Business School, Faculty of Engineering and Computing, and Faculty of Science and Health, this course creates the next generation of entrepreneurial marketing specialists.
Key Program Highlights
- Master the process of taking cutting-edge technology from invention to successful market launch
- Develop a unique, entrepreneurial skill set combining marketing theory, web design, and communications
- Gain insight into a range of emerging fields including ICT, social media, and biotechnology
- Learn to analyze market needs and apply creative skills to new product development
- Benefit from a unique interdisciplinary approach delivered by three leading DCU faculties
Course Overview
This innovative program equips you to bridge the critical gap between technological invention and market success, blending core marketing principles with cutting-edge science. You will learn to design, research, and launch new products and services by mastering the intersection of business strategy, web design, and emerging technologies. Developed by DCU's Business School, Faculty of Engineering and Computing, and Faculty of Science and Health, this course creates the next generation of entrepreneurial marketing specialists.
Key Program Highlights
- Master the process of taking cutting-edge technology from invention to successful market launch
- Develop a unique, entrepreneurial skill set combining marketing theory, web design, and communications
- Gain insight into a range of emerging fields including ICT, social media, and biotechnology
- Learn to analyze market needs and apply creative skills to new product development
- Benefit from a unique interdisciplinary approach delivered by three leading DCU faculties
