MSc Marketing and Brand Management Including Professional Placement
Course Overview
This course prepares you for a dynamic career in brand management by providing a deep understanding of a brand's business value and the practical skills to develop and manage it professionally. You will learn to oversee a brand's strategy across all marketing channels and apply your knowledge to real-world business challenges. The program emphasizes career readiness through industry networking and hands-on experience.
Key Program Highlights
- Master the strategic development and management of powerful brands
- Learn to oversee integrated brand communications across all channels
- Apply branding theory to real business case studies and live projects
- Gain a solid foundation in core marketing management principles
- Access valuable industry networking and career development opportunities
Course Overview
This course prepares you for a dynamic career in brand management by providing a deep understanding of a brand's business value and the practical skills to develop and manage it professionally. You will learn to oversee a brand's strategy across all marketing channels and apply your knowledge to real-world business challenges. The program emphasizes career readiness through industry networking and hands-on experience.
Key Program Highlights
- Master the strategic development and management of powerful brands
- Learn to oversee integrated brand communications across all channels
- Apply branding theory to real business case studies and live projects
- Gain a solid foundation in core marketing management principles
- Access valuable industry networking and career development opportunities
Requirements
Modules
- Research Proposal and Dissertation
- Global Marketing Management
- Strategic Brand Management
- Branding Design
- Buyer Behaviour
- Marketing Communications
- Market Research and Data Analysis
- Professional Placement
