BSc (Hons) Business Management and Marketing

Course Overview

This course provides a comprehensive foundation in modern marketing, blending essential business ecosystem knowledge with the data-driven and digital strategies that drive organizational success. You will learn to develop effective marketing solutions through a unique combination of theoretical frameworks and practical industry insights, further enhanced by an optional professional work placement.

Key Program Highlights

• Master data-driven decision-making to create effective marketing strategies
• Understand the transformative impact of digital technology on the marketing landscape
• Learn from a blend of industry professionals and academic experts
• Gain a competitive edge with an optional professional work placement
• Build a solid theoretical foundation applied to real-world business challenges