BSc (Hons) Business Management and Marketing
Course Overview
This course provides a comprehensive foundation in modern marketing, blending essential business ecosystem knowledge with the data-driven and digital strategies that drive organizational success. You will learn to develop effective marketing solutions through a unique combination of theoretical frameworks and practical industry insights, further enhanced by an optional professional work placement.
Key Program Highlights
- Master data-driven decision-making to create effective marketing strategies
- Understand the transformative impact of digital technology on the marketing landscape
- Learn from a blend of industry professionals and academic experts
- Gain a competitive edge with an optional professional work placement
- Build a solid theoretical foundation applied to real-world business challenges
Course Overview
This course provides a comprehensive foundation in modern marketing, blending essential business ecosystem knowledge with the data-driven and digital strategies that drive organizational success. You will learn to develop effective marketing solutions through a unique combination of theoretical frameworks and practical industry insights, further enhanced by an optional professional work placement.
Key Program Highlights
- Master data-driven decision-making to create effective marketing strategies
- Understand the transformative impact of digital technology on the marketing landscape
- Learn from a blend of industry professionals and academic experts
- Gain a competitive edge with an optional professional work placement
- Build a solid theoretical foundation applied to real-world business challenges
Requirements
Modules
- Global Business Environments
- Data and Technology in Business
- Organisations and People
- Marketing and Sales
- Accounting and Financial Management
- Business Design Thinking
- Sustainable and Responsible Management
- Customer Insights and Market Research
- Building Business Strategy
- Leadership, Transformation and Complexity
- Social Media Strategy Development
- CSR in Marketing
- Future Skills Apply
