BSc (Hons) Business Management and Marketing
This course will cover the fundamentals of the business ecosystem and the key current and future aspects of developing marketing solutions in business. This includes a focus on the different components of marketing, the purpose of marketing in a business context and how marketing can contribute to organisational success. It will also focus on the importance of data in making marketing decisions and the impact of digital technology on marketing.
The programme is delivered by a mix of industry professionals and academic researchers. This provides a combination of practical industry insights and solid theoretical foundations for your studies.
This course also offers a work placement to help you develop your skills, gain invaluable experience and stand out from the competition when you look for a job. There are additional benefits to completing a professional placement. Statistics indicate that, on average, students who do placements get better results in their final year. In addition, each year many of our students receive graduate job offers from their placement employer.
This course will cover the fundamentals of the business ecosystem and the key current and future aspects of developing marketing solutions in business. This includes a focus on the different components of marketing, the purpose of marketing in a business context and how marketing can contribute to organisational success. It will also focus on the importance of data in making marketing decisions and the impact of digital technology on marketing.
The programme is delivered by a mix of industry professionals and academic researchers. This provides a combination of practical industry insights and solid theoretical foundations for your studies.
This course also offers a work placement to help you develop your skills, gain invaluable experience and stand out from the competition when you look for a job. There are additional benefits to completing a professional placement. Statistics indicate that, on average, students who do placements get better results in their final year. In addition, each year many of our students receive graduate job offers from their placement employer.
