MSc Marketing

Course Overview

This conversion course equips you with advanced marketing theory and practical skills to accelerate your career into senior industry roles. You will learn to generate innovative solutions to complex business challenges and steer success in the global economy.

Key Program Highlights

• Master core marketing principles, including pricing, promotion, new product development, and competitive advantage
• Plan, implement, and measure effective social media marketing campaigns
• Explore the psychological drivers behind consumer behavior to inform strategy
• Develop expertise in managing brands and executing successful PR campaigns
• Specialize in a chosen area through an independent Postgraduate Marketing Research Project