BA (Hons) Business Management with Marketing
Course Overview
This course equips you with the strategic marketing expertise to make data-driven business decisions, manage modern digital campaigns, and deeply understand consumer behavior. You will develop a comprehensive skill set in business management, from finance to people management, all within a strong ethical framework that prepares you for a global career.
Key Program Highlights
- Master strategic planning for digital marketing campaigns and brand management
- Gain deep insight into consumer psychology and the drivers behind purchasing decisions
- Develop a strong foundation in core business principles including finance and economics
- Build expertise in global marketing ethics, corporate social responsibility, and cross-cultural communication
- Enhance your employability for diverse roles in both UK and international markets
Course Overview
This course equips you with the strategic marketing expertise to make data-driven business decisions, manage modern digital campaigns, and deeply understand consumer behavior. You will develop a comprehensive skill set in business management, from finance to people management, all within a strong ethical framework that prepares you for a global career.
Key Program Highlights
- Master strategic planning for digital marketing campaigns and brand management
- Gain deep insight into consumer psychology and the drivers behind purchasing decisions
- Develop a strong foundation in core business principles including finance and economics
- Build expertise in global marketing ethics, corporate social responsibility, and cross-cultural communication
- Enhance your employability for diverse roles in both UK and international markets
Requirements
Modules
- Entrepreneurial Strategy
- Global Business Environment
- Marketing & the Digital Customer Experience
- Accounting & Finance for Managers
- Data Decisions & Understanding AI
- Managing Organisations & People
- Market Analysis
- Business Finance
- Operations & Supply Chain Management
- Managerial Decision Making
- Sustainable Marketing Planning
- Developing Professional & Employability Skills
- Consultancy Project
- Business Strategy
- Strategic Marketing
- Strategic HRM for Leaders
- Governance, Ethics & Corporate Social Responsibility
- Work Placement
- Intercultural Management
- Contemporary Brand Management
- Digital Strategy
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