BA (Hons) Business Management with Marketing

Course Overview

This course equips you with the strategic marketing expertise to make data-driven business decisions, manage modern digital campaigns, and deeply understand consumer behavior. You will develop a comprehensive skill set in business management, from finance to people management, all within a strong ethical framework that prepares you for a global career.

Key Program Highlights

• Master strategic planning for digital marketing campaigns and brand management
• Gain deep insight into consumer psychology and the drivers behind purchasing decisions
• Develop a strong foundation in core business principles including finance and economics
• Build expertise in global marketing ethics, corporate social responsibility, and cross-cultural communication
• Enhance your employability for diverse roles in both UK and international markets