BS Marketing Business Administration

The AACSB-accredited Business Administration, B.S. with a Marketing concentration will help you learn how to design and implement effective marketing strategies, identify new product opportunities, assess distribution systems, and analyze and evaluate global trends.

You’ll work with the latest technology in almost all of your classes, which you can put to work in the real world through internships and practicums with innovative companies in New York City and beyond. You’ll also solve specific problems for real companies through various competitions, including New York Tech’s Broadridge Challenge and the College Fed Challenge.

What makes our program special?

Upon completion of your B.S. degree, you’ll be able to:

For those interested in even greater career preparation, the B.S. with Accelerated M.S. or M.B.A. Options (4+1) program offers you the opportunity to earn your B.S. and either an M.B.A. or an M.S. in Risk Management in just five years.

Thinking about transferring to New York Tech? Take advantage of our rolling admissions and generous transfer credit acceptance policy and begin taking upper-level business courses right away!