BA (Hons) Business Management and Marketing

Course Overview

This dynamic course provides a comprehensive foundation in business management with a specialized focus on modern marketing principles. You will learn to apply essential theories and customer-centric strategies to drive business success in a variety of contexts, all while developing the highly sought-after employability skills needed to launch your career.

Key Program Highlights

• Dual accreditation from the Chartered Institute of Marketing (CIM), granting exemptions from professional qualifications.
• Option to study abroad, develop an enterprise, or undertake an internship in your second year.
• Curriculum designed around real-world application through business challenges and guest lectures from industry leaders.
• Flexible joint honours structure allowing you to transfer to a different business specialism after the first year.
• Taught at a business school with EQUIS and AACSB accreditation, recognized international hallmarks of quality.