MA Luxury Brand Management
Course Overview
This innovative course provides a strategic and creative approach to understanding the dynamic global luxury industry, from goods and services to experiential events. You will develop an entrepreneurial mindset and the practical skills needed to launch and manage successful luxury ventures in mature and emerging markets. The program leverages its prime London location to offer unparalleled access to industry hubs and real-world projects.
Key Program Highlights
- Prime London location with immediate access to luxury precincts like Mayfair and Bond Street for industry events and projects
- Comprehensive curriculum covering trend forecasting, business plan development, and global team leadership
- Option to complete a practical dissertation or a live business project to develop and present a new luxury venture
- Earn a dual award: a master's degree plus a Level 7 Diploma in Strategic Management from the Chartered Management Institute (CMI)
- Graduate with the expertise to pursue global careers in brand management, marketing, or entrepreneurship within the luxury sector
Course Overview
This innovative course provides a strategic and creative approach to understanding the dynamic global luxury industry, from goods and services to experiential events. You will develop an entrepreneurial mindset and the practical skills needed to launch and manage successful luxury ventures in mature and emerging markets. The program leverages its prime London location to offer unparalleled access to industry hubs and real-world projects.
Key Program Highlights
- Prime London location with immediate access to luxury precincts like Mayfair and Bond Street for industry events and projects
- Comprehensive curriculum covering trend forecasting, business plan development, and global team leadership
- Option to complete a practical dissertation or a live business project to develop and present a new luxury venture
- Earn a dual award: a master's degree plus a Level 7 Diploma in Strategic Management from the Chartered Management Institute (CMI)
- Graduate with the expertise to pursue global careers in brand management, marketing, or entrepreneurship within the luxury sector
