BA (Hons) Business and Luxury Brand Management with Integrated Foundation
Course Overview
This integrated foundation year provides the essential business knowledge and entrepreneurial skills to confidently progress to a degree in Luxury Brand Management. The program focuses on applying core business strategies to the luxury sector, preparing you to launch and manage high-end enterprises in a global market. You will develop a critical understanding of luxury trends and gain hands-on experience through industry challenges and collaborative projects.
Key Program Highlights
- Develop a critical understanding of global luxury sectors, including fashion, travel and automotive
- Gain hands-on experience by planning, developing, and pitching your own luxury enterprise to investors
- Learn to navigate digital disruption and social marketing to capture consumers and add value
- Participate in practical, experience-based simulations and challenges with industry experts
- Option to undertake an industry placement, enterprise project, or study abroad term
Course Overview
This integrated foundation year provides the essential business knowledge and entrepreneurial skills to confidently progress to a degree in Luxury Brand Management. The program focuses on applying core business strategies to the luxury sector, preparing you to launch and manage high-end enterprises in a global market. You will develop a critical understanding of luxury trends and gain hands-on experience through industry challenges and collaborative projects.
Key Program Highlights
- Develop a critical understanding of global luxury sectors, including fashion, travel and automotive
- Gain hands-on experience by planning, developing, and pitching your own luxury enterprise to investors
- Learn to navigate digital disruption and social marketing to capture consumers and add value
- Participate in practical, experience-based simulations and challenges with industry experts
- Option to undertake an industry placement, enterprise project, or study abroad term
