Associate of Applied Science (AAS) Marketing and Sales of Food and Wine
Course Overview
This program provides the specialized knowledge and hands-on experience needed to excel in the dynamic food and wine industry. You will master the art of wine, including sommelier certification skills, and learn to effectively market and sell products across various channels. The degree prepares you for a successful career as an entrepreneur, sales professional, or marketing expert within the wine and hospitality sectors.
Key Program Highlights
- Prepares students for sommelier certification with a focus on wine history and food pairing
- Teaches comprehensive marketing strategies, including branding, pricing, and social media
- Offers hands-on experience in a real on-campus tasting room and at industry events
- Covers essential industry compliance, government regulations, and global market demographics
- Provides pathways to careers in sales, distribution, entrepreneurship, and winery operations
Course Overview
This program provides the specialized knowledge and hands-on experience needed to excel in the dynamic food and wine industry. You will master the art of wine, including sommelier certification skills, and learn to effectively market and sell products across various channels. The degree prepares you for a successful career as an entrepreneur, sales professional, or marketing expert within the wine and hospitality sectors.
Key Program Highlights
- Prepares students for sommelier certification with a focus on wine history and food pairing
- Teaches comprehensive marketing strategies, including branding, pricing, and social media
- Offers hands-on experience in a real on-campus tasting room and at industry events
- Covers essential industry compliance, government regulations, and global market demographics
- Provides pathways to careers in sales, distribution, entrepreneurship, and winery operations
