Ontario College Graduate Certificate Digital Marketing Communications (DMC) (Kingston)
Course Overview
This graduate certificate program equips you with the high-demand skills needed to excel in digital marketing strategy and communications. You will learn to plan and execute integrated campaigns, leverage analytics to measure success, and develop customer-focused interactive marketing programs. The curriculum culminates in a unique agency model providing hands-on experience with real client challenges, followed by a professional work placement.
Key Program Highlights
- Master the development of data-driven digital marketing strategies
- Gain expertise in web analytics and social media campaign measurement
- Plan and implement full-funnel Integrated Marketing Communications (IMC) campaigns
- Solve real-world business problems through an immersive agency-style practicum
- Launch your career with a dedicated 6-week professional work placement
Course Overview
This graduate certificate program equips you with the high-demand skills needed to excel in digital marketing strategy and communications. You will learn to plan and execute integrated campaigns, leverage analytics to measure success, and develop customer-focused interactive marketing programs. The curriculum culminates in a unique agency model providing hands-on experience with real client challenges, followed by a professional work placement.
Key Program Highlights
- Master the development of data-driven digital marketing strategies
- Gain expertise in web analytics and social media campaign measurement
- Plan and implement full-funnel Integrated Marketing Communications (IMC) campaigns
- Solve real-world business problems through an immersive agency-style practicum
- Launch your career with a dedicated 6-week professional work placement
Requirements
Modules
- Digital Publishing (Web And Social)
- Market Research And Consumer Behaviour
- Interactive Web Marketing
- Integrated Marketing Communications
- Client And Project Management
- Content Marketing
- Career Readiness And Personal Branding
- Creative Marketing Agency
- Social Media Marketing Strategy
- Marketing Automation And Customer Relationship Management
- Search Engine Marketing And Social Media Ads
- Analytics For Digital Marketers
