PhD Marketing
Course Overview
This Doctor of Philosophy (PhD) program offers a rigorous research pathway for aspiring scholars to make an original contribution to the field of Marketing. Under the guidance of expert supervisors, candidates will investigate complex consumer behaviors and market dynamics, with the option to present their thesis as a traditional dissertation, a PhD with Publication, or with a Creative Practice Component.
Key Program Highlights
- Conduct original, supervised research that addresses real-world marketing challenges and consumer needs.
- Flexible thesis presentation options, including publication-based or creative practice pathways.
- Develop expertise in a specialized area such as advertising, brand management, or strategic planning.
- Prepares graduates for high-level careers in academia, industry research, and strategic marketing leadership.
- Join a research community focused on understanding and shaping the future of the marketing landscape.
Course Overview
This Doctor of Philosophy (PhD) program offers a rigorous research pathway for aspiring scholars to make an original contribution to the field of Marketing. Under the guidance of expert supervisors, candidates will investigate complex consumer behaviors and market dynamics, with the option to present their thesis as a traditional dissertation, a PhD with Publication, or with a Creative Practice Component.
Key Program Highlights
- Conduct original, supervised research that addresses real-world marketing challenges and consumer needs.
- Flexible thesis presentation options, including publication-based or creative practice pathways.
- Develop expertise in a specialized area such as advertising, brand management, or strategic planning.
- Prepares graduates for high-level careers in academia, industry research, and strategic marketing leadership.
- Join a research community focused on understanding and shaping the future of the marketing landscape.
