Bachelor of Arts in Business Communication

The Bachelor of Arts in Business Communication (BABC) is an interdisciplinary program that will develop your knowledge of media, cultural studies and business alongside theoretical and practical skills. The communication methods learnt and media training students get throughout this course are relevant to careers in professional writing, journalism, public relations, communications, and advertising.

Graduates of the BABC program will be able to:

• Use communication theories to assess basic issues in cultural contexts
• Critique communication media influence on audience perceptions of issues, events, products and services.
• Evaluate the effectiveness and integration of all types of media and communications.
• Demonstrate communication-oriented research and information seeking strategies.
• Create ethically and legally sound content for a variety of forms of media and markets.
• Integrate media and content to communicate persuasively to specific audiences.
• Apply communication methods to business problems and contexts.
• Demonstrate critical thinking and reflection skills in course deliverables.
• Work productively in a collaborative environment.