Bachelor of Arts in Business Communication
Course Overview
The Bachelor of Arts in Business Communication (BABC) is a dynamic interdisciplinary program designed to forge expertise in both strategic communication and core business principles. You will master the art of crafting powerful messages across various media platforms, preparing you for a successful career in today's competitive digital landscape.
Key Program Highlights
- Blends practical media training with essential business acumen
- Explores the intersection of media, culture, and strategic communication
- Develops high-demand skills in professional writing and content creation
- Prepares for diverse careers in PR, journalism, advertising, and corporate communications
- Offers a theoretical foundation paired with real-world, practical application
Course Overview
The Bachelor of Arts in Business Communication (BABC) is a dynamic interdisciplinary program designed to forge expertise in both strategic communication and core business principles. You will master the art of crafting powerful messages across various media platforms, preparing you for a successful career in today's competitive digital landscape.
Key Program Highlights
- Blends practical media training with essential business acumen
- Explores the intersection of media, culture, and strategic communication
- Develops high-demand skills in professional writing and content creation
- Prepares for diverse careers in PR, journalism, advertising, and corporate communications
- Offers a theoretical foundation paired with real-world, practical application
Requirements
Modules
- Academic Writing
- Business Fundamentals
- Business Analytics
- Business Communications
- Economics For Business
- Mass Media & Society
- Conversational Writing Tools 3
- Writing For Media
- Elective (Level 1Xx)
- Elective (Level 1Xx)
- Elective (Level 1Xx)
- Elective (Level 1Xx)
- Content Creation
- Business Environment
- Marketing Management
- Organizational Behaviour
- Business Ethics
- Digital Marketing Strategy
- Career Preparation
- Elective (Level 3Xx)
- Elective (Level 3Xx)
- Digital Storytelling
- Elective (Level 3Xx)
- Elective (Level 3Xx)
- Elective (Level 3Xx)
- Data Visualization & Stories
- Professional Communications
- Risk And Crisis Communication
- Elective (Level 3Xx)
- Elective (Level 3Xx)
- Writing: Media Communications-2
- Project Management
- Elective (Level 3Xx)
- Current Communication Topics
- Elective (Level 3Xx)
- Elective (Level 3Xx)
- Communication Strategy
- Elective (Level 3Xx)
- Elective (Level 3Xx)
- Communication Capstone Project
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