MSc Marketing and Business Analytics
Course Overview
This MSc in Marketing and Business Analytics equips you with the core principles of marketing strategy while diving deep into the technical, data-driven skills that modern businesses demand. You will master the intersection of marketing, programming, and analytics to make impactful, data-informed decisions. The curriculum is grounded in real-world application, preparing you for a successful career as a marketing analyst or similar high-demand roles.
Key Program Highlights
- Master essential programming and statistical skills for data-driven marketing
- Develop expertise in marketing strategy, operations, and analytics
- Gain hands-on experience with industry-standard digital analytics tools
- Learn to translate complex data into actionable marketing insights
- Build a competitive edge through real-world projects and industry partnerships
Course Overview
This MSc in Marketing and Business Analytics equips you with the core principles of marketing strategy while diving deep into the technical, data-driven skills that modern businesses demand. You will master the intersection of marketing, programming, and analytics to make impactful, data-informed decisions. The curriculum is grounded in real-world application, preparing you for a successful career as a marketing analyst or similar high-demand roles.
Key Program Highlights
- Master essential programming and statistical skills for data-driven marketing
- Develop expertise in marketing strategy, operations, and analytics
- Gain hands-on experience with industry-standard digital analytics tools
- Learn to translate complex data into actionable marketing insights
- Build a competitive edge through real-world projects and industry partnerships
