MSc Media Management
Course Overview
This Master's program provides a comprehensive examination of the economic, managerial, legal, and cultural frameworks that define the global media landscape. Designed for aspiring leaders and professionals, it combines advanced media studies with core management principles, specializing in media economics and cultural policy. The degree equips graduates for high-level management, strategic, and advisory roles across the media and creative industries.
Key Program Highlights
- Gain expertise in the critical economic and strategic challenges facing modern media organizations.
- Learn from international experts across the Centre for Cultural Policy Research, Adam Smith Business School, and School of Law.
- Tailor your degree to your career goals through specialized elective courses and supervised research projects.
- Benefit from practical insights delivered by experienced industry professionals and guest speakers.
- Prepare for diverse careers in media management, policy, strategy, marketing, and consultancy.
Course Overview
This Master's program provides a comprehensive examination of the economic, managerial, legal, and cultural frameworks that define the global media landscape. Designed for aspiring leaders and professionals, it combines advanced media studies with core management principles, specializing in media economics and cultural policy. The degree equips graduates for high-level management, strategic, and advisory roles across the media and creative industries.
Key Program Highlights
- Gain expertise in the critical economic and strategic challenges facing modern media organizations.
- Learn from international experts across the Centre for Cultural Policy Research, Adam Smith Business School, and School of Law.
- Tailor your degree to your career goals through specialized elective courses and supervised research projects.
- Benefit from practical insights delivered by experienced industry professionals and guest speakers.
- Prepare for diverse careers in media management, policy, strategy, marketing, and consultancy.
Requirements
Modules
- Media Economics
- Research Methods 1
- Managing Strategic Change
- Marketing Management
- Research Methods 2
- Media & Cultural Policy
- Issues In Audience Management
- Intellectual Property Law
- Digital Marketing Strategy
- Internationalisation Of Smes
- Managing Diversity In Organisations
- Cultural Cities And Creative Regions
- Cultural Institutions
- Media Management Dissertation
