BA Hons Business Management (Marketing)
Course Overview
This specialized pathway of the BA (Hons) Business Management degree provides a deep dive into modern marketing principles alongside core business strategy, preparing you to lead and promote contemporary organizations. You will develop practical skills in brand management, digital marketing, and market analysis, with the opportunity to gain invaluable real-world experience through a work placement. Graduates are equipped for a diverse range of thrilling marketing careers in everything from global brands to innovative start-ups.
Key Program Highlights
- Specialist modules focusing on brand management, digital marketing, and market research
- Option to apply for a professional work placement to gain hands-on experience
- Strong foundation in core business strategy and leadership capabilities
- Prepares for diverse roles including content specialist, marketing manager, and analyst
- Taught at the University of Greenwich's iconic London campus
Course Overview
This specialized pathway of the BA (Hons) Business Management degree provides a deep dive into modern marketing principles alongside core business strategy, preparing you to lead and promote contemporary organizations. You will develop practical skills in brand management, digital marketing, and market analysis, with the opportunity to gain invaluable real-world experience through a work placement. Graduates are equipped for a diverse range of thrilling marketing careers in everything from global brands to innovative start-ups.
Key Program Highlights
- Specialist modules focusing on brand management, digital marketing, and market research
- Option to apply for a professional work placement to gain hands-on experience
- Strong foundation in core business strategy and leadership capabilities
- Prepares for diverse roles including content specialist, marketing manager, and analyst
- Taught at the University of Greenwich's iconic London campus
Requirements
Modules
- Discover Project Management
- International Business Environment
- Academic and Professional Communication
- Business Analytics & Visualisation
- Economics for Responsible Business
- Accounting and Finance for Business
- Managing Contemporary Organisations
- Principles of Marketing in a Global Context
- Business Ethics
- Organisational Analysis and Performance
- Business Law
- Consumer Behaviour and Insights
- Marketing Management and Sales Techniques
- Sustainable Operations Management
- AI Strategy and Marketing
- New Product Development and Management
- Business-to-Business Marketing
- Designing Persuasive Communication
- Business Strategy
- Effective Leadership
- Creative Content Strategy
- Marketing Management Project
- Social and Sustainable Marketing
- Customer Relationship Management
- Entrepreneurial Marketing
- Digital Innovation
- Digital Customer Experience
