BA Hons Business Management (Marketing)
Course Overview
This specialized pathway of the BA (Hons) Business Management degree provides a deep dive into modern marketing principles alongside core business strategy, preparing you to lead and promote contemporary organizations. You will develop practical skills in brand management, digital marketing, and market analysis, with the opportunity to gain invaluable real-world experience through a work placement. Graduates are equipped for a diverse range of thrilling marketing careers in everything from global brands to innovative start-ups.
Key Program Highlights
- Specialist modules focusing on brand management, digital marketing, and market research
- Option to apply for a professional work placement to gain hands-on experience
- Strong foundation in core business strategy and leadership capabilities
- Prepares for diverse roles including content specialist, marketing manager, and analyst
- Taught at the University of Greenwich's iconic London campus
Course Overview
This specialized pathway of the BA (Hons) Business Management degree provides a deep dive into modern marketing principles alongside core business strategy, preparing you to lead and promote contemporary organizations. You will develop practical skills in brand management, digital marketing, and market analysis, with the opportunity to gain invaluable real-world experience through a work placement. Graduates are equipped for a diverse range of thrilling marketing careers in everything from global brands to innovative start-ups.
Key Program Highlights
- Specialist modules focusing on brand management, digital marketing, and market research
- Option to apply for a professional work placement to gain hands-on experience
- Strong foundation in core business strategy and leadership capabilities
- Prepares for diverse roles including content specialist, marketing manager, and analyst
- Taught at the University of Greenwich's iconic London campus
