BA (Hons) Business Management (Marketing)
Course Overview
Navigate your journey to success with this degree which develops the knowledge and skills needed to manage, lead, and promote businesses through marketing. This degree - a pathway of Greenwich’s BA (Hons) Business Management degree - offers you a comprehensive exploration of business strategy and business functions as well as developing capabilities for leading teams and managing and promoting contemporary organisations through marketing skills.
Key Program Highlights
- Navigate your journey to success with this degree which develops the knowledge and skills needed to manage, lead, and promote businesses through marketing.
- This degree - a pathway of Greenwich’s BA (Hons) Business Management degree - offers you a comprehensive exploration of business strategy and business functions as well as developing capabilities for leading teams and managing and promoting contemporary organisations through marketing skills.
- This degree - a pathway of Greenwich’s BA (Hons) Business Management degree - offers you a comprehensive exploration of business strategy and business functions as well as developing capabilities for leading teams and managing and promoting contemporary organisations through marketing skills.
- This degree - a pathway of Greenwich’s BA (Hons) Business Management degree - offers you a comprehensive exploration of business strategy and business functions as well as developing capabilities for leading teams and managing and promoting contemporary organisations through marketing skills.
- This degree - a pathway of Greenwich’s BA (Hons) Business Management degree - offers you a comprehensive exploration of business strategy and business functions as well as developing capabilities for leading teams and managing and promoting contemporary organisations through marketing skills.
Course Overview
Navigate your journey to success with this degree which develops the knowledge and skills needed to manage, lead, and promote businesses through marketing. This degree - a pathway of Greenwich’s BA (Hons) Business Management degree - offers you a comprehensive exploration of business strategy and business functions as well as developing capabilities for leading teams and managing and promoting contemporary organisations through marketing skills.
Key Program Highlights
- Navigate your journey to success with this degree which develops the knowledge and skills needed to manage, lead, and promote businesses through marketing.
- This degree - a pathway of Greenwich’s BA (Hons) Business Management degree - offers you a comprehensive exploration of business strategy and business functions as well as developing capabilities for leading teams and managing and promoting contemporary organisations through marketing skills.
- This degree - a pathway of Greenwich’s BA (Hons) Business Management degree - offers you a comprehensive exploration of business strategy and business functions as well as developing capabilities for leading teams and managing and promoting contemporary organisations through marketing skills.
- This degree - a pathway of Greenwich’s BA (Hons) Business Management degree - offers you a comprehensive exploration of business strategy and business functions as well as developing capabilities for leading teams and managing and promoting contemporary organisations through marketing skills.
- This degree - a pathway of Greenwich’s BA (Hons) Business Management degree - offers you a comprehensive exploration of business strategy and business functions as well as developing capabilities for leading teams and managing and promoting contemporary organisations through marketing skills.
Requirements
Modules
- Discover Project Management
- International Business Environment
- Academic and Professional Communication
- Business Analytics & Visualisation
- Economics for Responsible Business
- Accounting and Finance for Business
- Managing Contemporary Organisations
- Principles of Marketing in a Global Context
- Business Ethics
- Organisational Analysis and Performance
- Business Law
- Consumer Behaviour and Insights
- Marketing Management and Sales Techniques
- Sustainable Operations Management
- AI Strategy and Marketing
- New Product Development and Management
- Business-to-Business Marketing
- Designing Persuasive Communication
- Business Strategy
- Effective Leadership
- Creative Content Strategy
- Marketing Management Project
- Social and Sustainable Marketing
- Customer Relationship Management
- Entrepreneurial Marketing
- Digital Innovation
- Digital Customer Experience
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