Master of Business Administration (Digital Marketing)
Course Overview
This MBA in Digital Marketing equips you with a comprehensive understanding of modern business leadership while providing a specialized deep dive into the digital marketing landscape. You will master strategic planning and advanced digital practices to drive business growth and brand engagement in a connected world. The program is supported by expert faculty and cutting-edge resources to ensure your success.
Key Program Highlights
- Specialized focus on the three core pillars of digital marketing: Tools & Channels, Strategy & Planning, and Management
- Development of strategic leadership and financial proficiency essential for high-level business decision-making
- Exploration of cutting-edge digital trends, performance measurement, and integrated campaign management
- Learning from research-active faculty and industry consultants with real-world expertise
- Access to extensive digital resources, including a vast online library and a state-of-the-art virtual learning environment
Course Overview
This MBA in Digital Marketing equips you with a comprehensive understanding of modern business leadership while providing a specialized deep dive into the digital marketing landscape. You will master strategic planning and advanced digital practices to drive business growth and brand engagement in a connected world. The program is supported by expert faculty and cutting-edge resources to ensure your success.
Key Program Highlights
- Specialized focus on the three core pillars of digital marketing: Tools & Channels, Strategy & Planning, and Management
- Development of strategic leadership and financial proficiency essential for high-level business decision-making
- Exploration of cutting-edge digital trends, performance measurement, and integrated campaign management
- Learning from research-active faculty and industry consultants with real-world expertise
- Access to extensive digital resources, including a vast online library and a state-of-the-art virtual learning environment
