MSc in Marketing Management
Course Overview
This Chartered Institute of Marketing-accredited MSc equips you to excel as a marketing manager in a global business environment. Our unique, holistic approach blends strategic theory with practical application, enabling you to drive both short-term objectives and long-term organizational goals. You will develop the critical skills needed for strategic decision-making across international markets and digital landscapes.
Key Program Highlights
- Accredited by the prestigious Chartered Institute of Marketing (CIM)
- Develops expertise in key areas including digital and international marketing strategy
- Focus on practical skills for strategic decision-making and project team leadership
- Explores the impact of different national contexts on global marketing principles
- Holistic approach that connects marketing practice to overarching business goals
Course Overview
This Chartered Institute of Marketing-accredited MSc equips you to excel as a marketing manager in a global business environment. Our unique, holistic approach blends strategic theory with practical application, enabling you to drive both short-term objectives and long-term organizational goals. You will develop the critical skills needed for strategic decision-making across international markets and digital landscapes.
Key Program Highlights
- Accredited by the prestigious Chartered Institute of Marketing (CIM)
- Develops expertise in key areas including digital and international marketing strategy
- Focus on practical skills for strategic decision-making and project team leadership
- Explores the impact of different national contexts on global marketing principles
- Holistic approach that connects marketing practice to overarching business goals
