BA (Hons) Business and Marketing
Course Overview
This Business and Marketing degree equips students with a comprehensive understanding of modern business principles and a specialized focus on the dynamic marketing landscape. The program emphasizes that creativity and digital innovation are now as critical as budget in crafting successful campaigns. Students learn to identify opportunities, develop strategic solutions, and navigate the challenges of engaging both mass and niche audiences in a global environment.
Key Program Highlights
- Focus on creativity and innovation as key drivers in modern marketing
- Strong emphasis on digital marketing skills from the first year
- Preparation for the international business environment and global audiences
- Development of practical strategies for real-world business campaigns
- Exploration of both theoretical concepts and their practical application
Course Overview
This Business and Marketing degree equips students with a comprehensive understanding of modern business principles and a specialized focus on the dynamic marketing landscape. The program emphasizes that creativity and digital innovation are now as critical as budget in crafting successful campaigns. Students learn to identify opportunities, develop strategic solutions, and navigate the challenges of engaging both mass and niche audiences in a global environment.
Key Program Highlights
- Focus on creativity and innovation as key drivers in modern marketing
- Strong emphasis on digital marketing skills from the first year
- Preparation for the international business environment and global audiences
- Development of practical strategies for real-world business campaigns
- Exploration of both theoretical concepts and their practical application
