BA (Hons) Business and Marketing
Course Overview
This Business and Marketing degree equips students with a comprehensive understanding of modern business principles and a specialized focus on the dynamic marketing landscape. The program emphasizes that creativity and digital innovation are now as critical as budget in crafting successful campaigns. Students learn to identify opportunities, develop strategic solutions, and navigate the challenges of engaging both mass and niche audiences in a global environment.
Key Program Highlights
- Focus on creativity and innovation as key drivers in modern marketing
- Strong emphasis on digital marketing skills from the first year
- Preparation for the international business environment and global audiences
- Development of practical strategies for real-world business campaigns
- Exploration of both theoretical concepts and their practical application
Course Overview
This Business and Marketing degree equips students with a comprehensive understanding of modern business principles and a specialized focus on the dynamic marketing landscape. The program emphasizes that creativity and digital innovation are now as critical as budget in crafting successful campaigns. Students learn to identify opportunities, develop strategic solutions, and navigate the challenges of engaging both mass and niche audiences in a global environment.
Key Program Highlights
- Focus on creativity and innovation as key drivers in modern marketing
- Strong emphasis on digital marketing skills from the first year
- Preparation for the international business environment and global audiences
- Development of practical strategies for real-world business campaigns
- Exploration of both theoretical concepts and their practical application
Requirements
Modules
- Business Environment (Micro)
- Data Analytics for Business
- Finance for non-specialists
- Introduction to Advertising and Digital
- Organisational Behaviour
- Principles of Marketing
- Business English Culture and Society 1
- Business English Culture and Society 2
- Professional Development
- The Marketing Professional
- Consumer Behaviour
- Ethics, Sustainability and Responsibility
- Marketing Communications in the Digital Era
- Marketing Research Methods
- Operations Management
- Strategic Marketing Planning
- Budgeting for Business
- Business English and Communication B
- Business Finance Practice
- Innovation Management
- LIBS International Year Abroad
- Professional Practice
- Services Marketing and Relationship Strategies
- Study Abroad Replacement Credit (1)
- Study Abroad Replacement Credit (2)
- Study Abroad Replacement Credit (3)
- Study Abroad Replacement Credit (4)
- Corporate Reputation and PR
- Digital Marketing and E-Commerce
- Leadership Practice
- Strategy
- Business Ethics in the 21st Century
- Essential English Leadership Skills A
- Essential English Leadership Skills B
- Financial Management For Business 1
- Financial Management For Business 2
- Global Entrepreneurship
- Global Marketing Strategy
- Independent Project - Research
- Independent Project - Responsible Enterprise
- Independent Project- Negotiated Client Based Project
