MSc Strategic Communication
Course Overview
This MSc in Strategic Communication equips you to become a communication expert capable of building trust, managing reputation, and achieving strategic goals for organizations in a complex digital world. The program provides a cross-disciplinary education that blends conceptual knowledge with practical skills for critical engagement across various sectors. You will learn to design persuasive, ethical communication strategies and leverage digital media to effectively engage stakeholders and navigate challenges like crisis management and political campaigns.
Key Program Highlights
- Master narrative and discourse strategies to build consensus, manage reputation, and handle crisis situations for corporations, NGOs, and public institutions.
- Learn to leverage digital and social media to enhance strategic communication planning and execute effective digital campaigns.
- Gain hands-on experience through practical projects, including designing public speeches and writing digital communications for live briefs.
- Develop expertise in specialized practices such as financial communication, investor relations, public affairs, and political campaigning.
- Interact with industry experts and complete a final dissertation or collaborative research project to bridge theory with professional practice.
Course Overview
This MSc in Strategic Communication equips you to become a communication expert capable of building trust, managing reputation, and achieving strategic goals for organizations in a complex digital world. The program provides a cross-disciplinary education that blends conceptual knowledge with practical skills for critical engagement across various sectors. You will learn to design persuasive, ethical communication strategies and leverage digital media to effectively engage stakeholders and navigate challenges like crisis management and political campaigns.
Key Program Highlights
- Master narrative and discourse strategies to build consensus, manage reputation, and handle crisis situations for corporations, NGOs, and public institutions.
- Learn to leverage digital and social media to enhance strategic communication planning and execute effective digital campaigns.
- Gain hands-on experience through practical projects, including designing public speeches and writing digital communications for live briefs.
- Develop expertise in specialized practices such as financial communication, investor relations, public affairs, and political campaigning.
- Interact with industry experts and complete a final dissertation or collaborative research project to bridge theory with professional practice.
Requirements
Modules
- Fundamentals of Strategic Communication
- Research Methods for Strategic Communication
- Strategic Communication in Practice: Professional Perspectives
- Screen Cultures B
- Big Data and Society: Foundations, Politics, and Policy B
- Media and Cultural Change B
- Media and Politics: Theories and Cases B
- Introduction to Data Science B
- Corpus Linguistics for Language Research and Teaching
- Analysing Language: Tradition and Technique
- Argumentation and Influencing Strategies in Digital Media
- Branding Strategy and Communication
- Artificial Intelligence and Communication B
- Digital Media Audiences
- Data Visualisation
- Screen Industries B
- Global Journalism and Politics
- Big Data and Society: Algorithms and Platforms B
- Media Practices and Everyday Life B
- Visual Cultures: Institutions, Exhibitions, Interventions
- Media and Politics: Economy and Society B
- Functional Linguistics
- Language and Identity
- Genres in Contemporary Publishing
- Dissertation
