PhD Marketing

You'll learn to conceptualize abstract information, critique and synthesize what you learn, develop a comprehensive understanding of issues pertinent to marketing, and integrate that knowledge into areas of cutting-edge marketing research. While the focus of a master's degree program is in solving practical problems faced by one company at one point in time, a doctoral program trains you to think about marketing problems faced by several companies across time horizons.

The University of North Texas' G. Brint Ryan College of Business is one of the nation's largest business schools. Our alumni are prominent scholars, administrators and professors at leading business schools, universities and research institutions.

The curriculum is an integrative learning environment that includes critical-thinking seminars, research and instructional mentoring, and experiences that prepare the doctoral student to become a scholar and educator in the marketing discipline. Specifically, the Ph.D. in Marketing program is a basic research program, providing knowledge, skills and experiences that facilitate the doctoral student’s ability to develop high-quality research that advances marketing theory and practices.