MSc Consumer Behaviour
Course Overview
Master the psychological drivers of consumer decision-making with this career-focused MSc in Consumer Behaviour. This programme equips you with the expertise to lead consumer-centric strategy for global corporations, SMEs, or non-profits in complex, competitive markets. It is designed for graduates from any background, transforming them into innovative professionals ready to shape the future of business.
Key Program Highlights
- Gain expertise in cutting-edge, consumer-centred business philosophy and strategy
- Designed for graduates from both business and non-business undergraduate degrees
- Learn to address real-world challenges through a blend of theoretical and practical components
- Join a school committed to empowering change and tackling pressing global issues
- Enhance your professional visibility and network with an array of external organisations
Course Overview
Master the psychological drivers of consumer decision-making with this career-focused MSc in Consumer Behaviour. This programme equips you with the expertise to lead consumer-centric strategy for global corporations, SMEs, or non-profits in complex, competitive markets. It is designed for graduates from any background, transforming them into innovative professionals ready to shape the future of business.
Key Program Highlights
- Gain expertise in cutting-edge, consumer-centred business philosophy and strategy
- Designed for graduates from both business and non-business undergraduate degrees
- Learn to address real-world challenges through a blend of theoretical and practical components
- Join a school committed to empowering change and tackling pressing global issues
- Enhance your professional visibility and network with an array of external organisations
Requirements
Modules
- Individual Capstone Project
- Consumer Behaviour: Concepts and Theory
- Research Methods in Economics and Marketing
- Applied Consumer Behaviour Project
- Nudge, Motivation and Behaviour Change
- Food Policy and Supply Chain Management
- Consumers, Producers, Markets and Trade
- Food Security and Global issues
- Poverty, Inequalities and Gender in Development
- Advanced Marketing, Advertising and Branding
- Contemporary Issues in Consumer Behaviour
- Concepts and Practices of Communication
