BSc (Hons) Marketing
Course Overview
This BSc Marketing degree equips you with the strategic and creative skills to build a successful career in the modern marketing landscape. You will learn to develop effective campaigns for the digital economy, create compelling brand identities, and navigate ethical considerations in a global context. The program is designed in partnership with the Chartered Institute of Marketing (CIM), providing a direct pathway to industry-recognized professional qualifications.
Key Program Highlights
- Industry-aligned curriculum with exemptions from the Chartered Institute of Marketing (CIM)
- Master digital marketing strategies and communications for social media-savvy consumers
- Develop practical skills in campaign management, branding, and creative brief development
- Focus on ethical and sustainable marketing practices in a global environment
- Learn from experienced academics with strong connections to the business world
Course Overview
This BSc Marketing degree equips you with the strategic and creative skills to build a successful career in the modern marketing landscape. You will learn to develop effective campaigns for the digital economy, create compelling brand identities, and navigate ethical considerations in a global context. The program is designed in partnership with the Chartered Institute of Marketing (CIM), providing a direct pathway to industry-recognized professional qualifications.
Key Program Highlights
- Industry-aligned curriculum with exemptions from the Chartered Institute of Marketing (CIM)
- Master digital marketing strategies and communications for social media-savvy consumers
- Develop practical skills in campaign management, branding, and creative brief development
- Focus on ethical and sustainable marketing practices in a global environment
- Learn from experienced academics with strong connections to the business world
