MSc Strategic Digital Marketing
Course Overview
This MSc in Strategic Digital Marketing equips you with the high-demand skills to drive business growth and ROI through data-driven digital strategies. You will learn to manage the entire digital marketing process, from interpreting customer insights to making strategic decisions that provide a distinct competitive advantage. The program is designed to transform you into a strategic leader, highly attractive to employers across all sectors.
Key Program Highlights
- Develop expertise in data analysis and interpretation to justify strategic marketing decisions and improve ROI.
- Learn contemporary and future-focused strategic marketing frameworks within a digital context.
- Gain practical experience through varied assessments including real-world projects, portfolios, and a dissertation.
- Enhance career prospects for roles such as Digital Marketing Manager, Social Media Lead, and Digital Strategy Manager.
- Network with industry professionals and peers through guest speaker sessions and collaborative learning.
Course Overview
This MSc in Strategic Digital Marketing equips you with the high-demand skills to drive business growth and ROI through data-driven digital strategies. You will learn to manage the entire digital marketing process, from interpreting customer insights to making strategic decisions that provide a distinct competitive advantage. The program is designed to transform you into a strategic leader, highly attractive to employers across all sectors.
Key Program Highlights
- Develop expertise in data analysis and interpretation to justify strategic marketing decisions and improve ROI.
- Learn contemporary and future-focused strategic marketing frameworks within a digital context.
- Gain practical experience through varied assessments including real-world projects, portfolios, and a dissertation.
- Enhance career prospects for roles such as Digital Marketing Manager, Social Media Lead, and Digital Strategy Manager.
- Network with industry professionals and peers through guest speaker sessions and collaborative learning.
