BA Joint Hons Marketing and Psychology
Course Overview
This innovative course merges the strategic principles of marketing with the science of psychology, providing a powerful foundation for careers in consumer insight, advertising, and market research. You will learn from leading experts at one of the UK's premier marketing departments while gaining a deep understanding of human behavior, from general cognitive processes to individual differences in personality and intelligence.
Key Program Highlights
- Study at a top-ranked UK marketing department renowned for education and research
- Gain a unique, powerful blend of strategic marketing and psychological science
- Explore the drivers of human behavior, including memory, learning, and social interaction
- Understand individual differences such as personality and intelligence
- Develop highly sought-after skills for consumer analysis and marketing careers
Course Overview
This innovative course merges the strategic principles of marketing with the science of psychology, providing a powerful foundation for careers in consumer insight, advertising, and market research. You will learn from leading experts at one of the UK's premier marketing departments while gaining a deep understanding of human behavior, from general cognitive processes to individual differences in personality and intelligence.
Key Program Highlights
- Study at a top-ranked UK marketing department renowned for education and research
- Gain a unique, powerful blend of strategic marketing and psychological science
- Explore the drivers of human behavior, including memory, learning, and social interaction
- Understand individual differences such as personality and intelligence
- Develop highly sought-after skills for consumer analysis and marketing careers
Requirements
Modules
- Introduction to Marketing & Entrepreneurship
- Introduction to Economics and Business Analysis & Technology
- Introduction to Finance and Financial Analysis
- Introduction to International Business
- Introduction to Tourism Studies and Managing People
- Academic Skills
- Management Development Programme 1
- Psychology 1a
- Psychology 1b
- Management Development Programme 2
- Services & Retail Marketing
- Understanding Consumers & Markets
- Cognition & Neuropsychology
- Introduction to Research Design & Analysis
- Social & Health Psychology
- Management Development Programme 3
- Marketing Communications in the Digital Age
- Strategic Marketing in an International Context
- Research Methods in Psychology
- Individual Differences
- Cognition
- Development
- Psychobiology
- Social Psychology
- Brand Management
- Dissertation
- Social Marketing
- Advances in Consumer Behaviour
- Managing Customer Relationships
- Managing Integrated Marketing Communications: Theory & Practice
- International Business Management
- Sports Marketing
- Sustainability, Marketing & Society
- Dissertation in Psychology
- Psychology Work Placement
- Advanced Organisational Behaviour
- Cross-cultural Psychology
- Psychology of Mental Health
- Critical Thinking and Common-sense Reasoning
- Belief and Anomalistic Experience
- Critical Review
- Introduction to Sleep Health
- The Psychology and Cognitive Neuroscience of Face Recognition
- Psychology and Ageing
- Psychological Assessment
- Psychology of Physical Activity
- Evolutionary Approaches to Human Mate Preferences
- Considering Sleep Through the Behavioural Lens
- Neuropsychology of Ageing and Dementia
- Theory and practice of learning and cognition
- International Work Placement
