Master of Business (Marketing Stream)
Course Overview
The Master of Business (Marketing Stream) is a one-year, practice-oriented program designed to prepare graduates for successful careers in modern marketing and sales. Developed in collaboration with leading industry partners, it equips students with the strategic expertise to manage brands, execute digital campaigns, and drive international growth. Graduates emerge with a unique blend of advanced theoretical knowledge and the applied skills needed to excel in a dynamic business environment.
Key Program Highlights
- Industry-Designed Curriculum: Developed in partnership with major companies like Glanbia and Flahavans to address real-world marketing needs.
- Practical Skill Development: Gain hands-on experience in digital marketing, market research, advertising, and international sales practice.
- Strategic Focus: Master key areas including Marketing Strategy, Reputation Management, and Entrepreneurship through advanced modules.
- Career Preparation: Prepare for diverse roles in branding, product development, customer relationship management, and market analysis.
- Flexible Study Options: Available in both full-time and part-time modes to accommodate different professional schedules.
Course Overview
The Master of Business (Marketing Stream) is a one-year, practice-oriented program designed to prepare graduates for successful careers in modern marketing and sales. Developed in collaboration with leading industry partners, it equips students with the strategic expertise to manage brands, execute digital campaigns, and drive international growth. Graduates emerge with a unique blend of advanced theoretical knowledge and the applied skills needed to excel in a dynamic business environment.
Key Program Highlights
- Industry-Designed Curriculum: Developed in partnership with major companies like Glanbia and Flahavans to address real-world marketing needs.
- Practical Skill Development: Gain hands-on experience in digital marketing, market research, advertising, and international sales practice.
- Strategic Focus: Master key areas including Marketing Strategy, Reputation Management, and Entrepreneurship through advanced modules.
- Career Preparation: Prepare for diverse roles in branding, product development, customer relationship management, and market analysis.
- Flexible Study Options: Available in both full-time and part-time modes to accommodate different professional schedules.
Requirements
Modules
- Innovation Management And Design
- Business Simulation1
- Contemporary Issues In Business
- Research Methods
- Contemporary Issues In Hr
- Employee Relations Strategy
- International Study Tour
- Business Simulation 2
- Leadership Development
- Employment Law
- Human Resource Consultancy
- Strategic International Hrm
- Dissertation
- Applied Business Project
- Research Paper Series 1: Applied Research Methods Paper
- Research Paper Series 2: International Business And Politics Paper
- Research Paper Series 3: Governance And Ethics Paper
