A walkthrough on digital marketing in New Zealand

By Ben
Updated on Sep 9, 2024
A walkthrough on digital marketing in New Zealand

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New Zealand is an ideal study destination across the globe, with around 34,000 international students travelling to the country every year. The country is well-renowned for its quality, affordable education, resources and facilities, and remarkable job options.

New Zealand is also well known for its excellent course programs, like digital marketing. It is a globally recognised and fast-developing course program with various training and employment opportunities. Pursuing a digital marketing course in NZ paves the way for a successful career.

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In this article, you will get to know everything about digital marketing in New Zealand including its scope, eligibility requirements, cost of studying, top universities, Intakes, courses, fees, placements, and salaries.

Choose the perfect digital marketing course and begin your academic journey in New Zealand!

Digital marketing course NZ: Key highlights

Course-typeFull-time; part-time; online
Course duration
  • Undergraduate degree: 3-4 years
  • Postgraduate degree: 1-2 years
  • Postgraduate diploma degree: 1-2 years
Course entry requirement
  • Bachelor’s degree: An international student from any subject background.
  • Master’s degree: An international student with an undergraduate degree in project management or a related specialisation.
  • Diploma in digital marketing NZ: An international student from any subject background.
English proficiencyIELTS: 6.5, TOEFL: 90, PTE: 50-64, Duolingo: 110
Work experiencePostgraduate degree: Relevant work experience for at least three years.
Fees rangeNZ $7,600-$51,300
VisaNew Zealand Student Visa

Data updated as of March 2024

Also read: Best study abroad destinations for international students

Unsure about which course to choose?
Let our AI tool find the courses best suited to your preferences.

Why should I study digital marketing in New Zealand?

  • Digital marketing is a field of marketing that promotes brands, enhances their marketing, connects with consumers, and increases business. The field of study utilises various tools to study customers, and their behaviour patterns and develop promotion and marketing ideas to attract them.
  • Digital marketing is fast developing and adapting to technological and marketing advancements in the marketing world. This offers an opportunity for students to learn and stay up to date with the trends to capture the audience's attention.
  • New Zealand offers globally recognised study programs for digital marketing for international students. The country helps you access quality education at affordable costs.
  • The country is home to educational institutions that strive to provide excellent academic resources, facilities, and training to ensure students receive the finest experience.
  • New Zealand has a fast-developing job market with several industries and sectors. According to SEEK, digital marketing has a high employment rate. New Zealand had an increase of 24% in job opportunities for graduates in 2023.

Types of digital marketing

  • Content marketing
  • Search Engine Optimisation (SEO)
  • Social media marketing
  • Affiliate marketing
  • Pay-per-click marketing
  • Native advertising
  • Marketing automation
  • Influencer marketing
  • Email marketing
  • Mobile marketing

Subjects in digital marketing

  • Data Analytics
  • Branding
  • Email Marketing
  • Customer Insights
  • Global Management
  • Social Media Marketing
  • Content Marketing Coordinator
  • Search Engine Optimisation (SEO)
  • Financial Decision-Making
  • Supply Chain Management
  • Advanced Marketing Strategy
  • Content Marketing and Media
  • Digital Designs Principles
  • International Marketing
  • Marketing Communication and Advertising

Also read: A guide to studying in New Zealand for international students

International student eligibility to study digital marketing in New Zealand

Educational institutions abroad have set some eligibility requirements for international students to determine if they can pursue the program they’re applying to. Before applying for digital management in New Zealand, make sure your profile satisfies the criteria before submitting your application.

Eligibility criteria to study digital marketing in New Zealand

Eligibility factorStandard requirement
Educational qualificationBachelor’s degree: An international student from any subject background.    
Master’s degree: An international student with an undergraduate degree in project management or a related specialisation.    
Diploma in digital marketing NZ: An international student from any subject background.
English proficiencyIELTS: 6.5, TOEFL: 90, PTE: 50-64, Duolingo: 110
Work experiencePostgraduate degree: Relevant work experience for at least three years.
Student visaNew Zealand Student Visa

Data updated as of March 2024

Note: The eligibility criteria differ with every digital marketing degree, program, university, and location in New Zealand. Check the university website and course page to understand the requirements and prepare your application.

Also read: What is New Zealand's post-study work visa?

Cost of studying digital marketing in New Zealand

Digital marketing is an affordable course program that offers quality education, excellent resources and facilities to help international students gain educational and industrial exposure and prepare for a great career.

The average annual fee for international students to pursue digital marketing in New Zealand ranges from NZ $7,600-$51,300.

Students should remember that the tuition fees vary with every location, program, and university. Check the university and course pages before planning your finances.

Also read: How much does it cost to study in New Zealand?

Top universities to pursue digital marketing in New Zealand

Top digital marketing courses to pursue in New Zealand

Bachelor’s in Digital Marketing in New Zealand

  • BCom Marketing
  • BCom(Hons) Marketing
  • Bachelor of Business - Marketing - level 7
  • Bachelor of Communication - Digital Marketing - level 7
  • Bachelor of Digital Technologies (Level 7)

Master’s in Digital Marketing in New Zealand

  • MCom Marketing
  • MMart Marketing
  • MDigiBus Master of Digital Business
  • Master of Business (Global Mgmt and Marketing)
Unsure about which course to choose?
Let our AI tool find the courses best suited to your preferences.

Certificate and diploma in digital marketing NZ

  • DipGrad Marketing
  • PGCertDigiBus Postgraduate Certificate in Digital Business
  • PGDipDigiBus Postgraduate Diploma in Digital Business
  • Postgraduate Diploma in Applied Business - Digital Marketing (Level:8)
  • Graduate Diploma in Business (Marketing) (Level:7)
  • New Zealand Diploma in Business (Level 5), Marketing and Sales Strand

Online marketing course NZ

  • Digital marketing (online)
  • Advertising certificate
  • Marketing certificate
  • Public relations certificate

Also read: 5 Things To Know About The New Zealand Education System

A walkthrough of the top universities to pursue digital marketing in New Zealand

Massey University

QS World University Rankings 2024 - 239

Courses available

Cost of studying - NZ $29,000-$32,260

Available intakes - February 2025

Acceptance rate - 65%

Lincoln University

QS World University Rankings 2024 - 362

Courses available

  • Bachelor of Commerce (Marketing)
  • Master of Business (Global Mgmt and Marketing)

Cost of studying - NZ $29,700-$43,900

Available intakes - July 2024

Acceptance rate - 65%

University of Otago

QS World University Rankings 2024 - 206

Courses available

Cost of studying - NZ $35,461-$51,242

Available intakes - July 2024

Acceptance rate - 58%

Whitireia & WelTec

Courses available

Cost of studying - NZ $24,824

Available intakes - February 2025

Otago Polytechnic

Courses available

Cost of studying - NZ $11,730-$20,660

Available intakes - July 2024, February 2025

Acceptance rate - 85%

Also read: What is New Zealand's post-study work visa?

Ara Institute of Canterbury

Courses available

Cost of studying - NZ $12,183-$24,365

Available intakes - July 2024, February 2025

Unitec Institute of Technology

Courses available

Cost of studying - NZ $7,608-$24,730

Available intakes - July 2024

Acceptance rate - 85%

Waikato Institute of Technology

Courses available

Cost of studying - NZ $20,734-$21,047

Available intakes - February 2025

Acceptance rate - 72%

Eastern Institute of Technology

Courses available

  • MDigiBus Master of Digital Business
  • PGDipDigiBus Postgraduate Diploma in Digital Business
  • PGCertDigiBus Postgraduate Certificate in Digital Business

Cost of studying - NZ $7,800-$22,100

Available intakes - April 2024

Acceptance rate - 45%

Manukau Institute of Technology

Courses available

Cost of studying - NZ $24,700

Available intakes - February 2025

Southern Institute of Technology

Courses available

Cost of studying - NZ $14,300-$20,734

Available intakes - February 2025

Acceptance rate - 100%

Toi Ohomai Institute of Technology

Courses available

Cost of studying - NZ $19,950

Available intakes - July 2024

Acceptance rate - 60%

Career opportunities for digital marketing graduates in New Zealand

Digital marketing plays a vital role in creative and marketing aspects of several global industries. From crafting marketing campaigns to amusing and satisfying consumers, the study program offers fantastic employment options for international students.

The average annual salary of a Digital Marketing Strategist in New Zealand is NZ $97,500.

Also read: Top 10 in-demand careers in 2024

Top career options for digital marketing graduates in New Zealand

  • Digital Marketing Manager
  • Digital Marketer
  • Content Specialist
  • Digital Marketing Strategist
  • Content Creator
  • Digital Producer
  • Digital Marketing Coordinator
  • Campaign Manager/Specialist
  • Digital Insights Analyst
  • Digital Content Manager
  • Content Marketing Coordinator
  • Content Producer
  • Email Marketing Specialist
  • Marketing and Content Coordinator
  • Social Media Marketing Coordinator
  • Digital Performance Marketing Specialist
  • Search Engine Optimisation Specialist

Dive into the world of digital marketing with the finest academic experience in New Zealand!

Frequently asked questions

Is digital marketing in demand in New Zealand?

Digital marketing contributes to a majority of the marketing strategies of several businesses. The field of study is gaining popularity in New Zealand, as the country witnessed a rise of 24% in job openings for graduates. So, digital marketing is an excellent option for international students beginning their academic journey in New Zealand.

Which country has the best scope for digital marketing?

New Zealand, the UK, the USA, Canada, Ireland, and Australia are some countries that have great scope for digital marketing graduates in the job market.

Which country pays the highest for digital marketing?

New Zealand is among the countries that pay the highest for digital marketing graduates. A Digital Marketing Strategist earns around NZ $97,500 annually in the country.

What are the top 7 types of digital marketing?

The top digital marketing types include.

  • Content marketing
  • Search Engine Optimisation (SEO)
  • Social media marketing
  • Affiliate marketing
  • Pay-per-click marketing
  • Influencer marketing
  • Email marketing

What is the cost of studying a digital marketing course in NZ?

Digital marketing is an affordable field of study, with international students paying between NZ $7,600 and $51,300 to pursue the course in New Zealand.

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