MSc Strategic Digital Marketing
Course Overview
This contemporary course equips you with the creative and strategic skills needed to excel in the rapidly evolving field of Digital Marketing. Designed to meet the demands of the digital transformation and the circular economy, it opens significant career opportunities from small business to enterprise level. The dual qualification from Aston Business School and the Digital Marketing Institute provides exceptional value for aspiring digital professionals and future transformational leaders.
Key Program Highlights
- Earn a prestigious dual qualification from Aston Business School and the Digital Marketing Institute.
- Master in-demand creative and strategic skills for a successful digital marketing career.
- Learn to navigate the digital transformation and emerging circular economy.
- Prepare for diverse opportunities, from entrepreneurial ventures to global enterprise roles.
- Become a future-ready professional with leadership capabilities in the digital landscape.
Course Overview
This contemporary course equips you with the creative and strategic skills needed to excel in the rapidly evolving field of Digital Marketing. Designed to meet the demands of the digital transformation and the circular economy, it opens significant career opportunities from small business to enterprise level. The dual qualification from Aston Business School and the Digital Marketing Institute provides exceptional value for aspiring digital professionals and future transformational leaders.
Key Program Highlights
- Earn a prestigious dual qualification from Aston Business School and the Digital Marketing Institute.
- Master in-demand creative and strategic skills for a successful digital marketing career.
- Learn to navigate the digital transformation and emerging circular economy.
- Prepare for diverse opportunities, from entrepreneurial ventures to global enterprise roles.
- Become a future-ready professional with leadership capabilities in the digital landscape.
Express Offer
An Express Offer will provide you with a priority pass to Aston University. By meeting requirements, you'll get an Offer in Principle (OIP) in just 24 hours and a final offer letter in a few days.
This exclusive deal is available only for select courses.
Here are some more benefits from the Express Offer:
- Backlogs accepted
- Gap years accepted
- English test waivers available
- All boards accepted for IELTS waiver
- Visa refusal accepted (Student should upload the visa refusal paper along with the application)
- NIOS and distance education accepted
Requirements
Modules
- Content Marketing for Digital Media
- Digital Advertising
- Digital Analytics and AI
- Social Selling and E-Commerce
- Digital Communications Strategy
- The Aston Global Advantage
- Digital Psychology and Buyer Behaviour
- Digital Environment
- Applied Research Methods and Skills
- Independent Project
