BSc (Hons) Business Analytics with Placement Year
Course Overview
Understand one of the fastest-growing areas in modern business and society today and study data science and analysis on our BSc Business Analytics degree at Aston University. Our data-rich society demands effective solutions, from strategic business decisions to ensure a company’s survival, through to approaches to government policy using data sets on public health. Business Analytics at Aston University offers a unique mix of general business studies in the first year, followed by more specialised business analytics tools and techniques as you progress your degree, and real-world examples of how these apply to a breadth of settings.
Key Program Highlights
- Recognised for quality: Aston Business School is proud to be among 1% of business schools worldwide with triple accreditation
- Professionally accredited: This programme leads to accreditation or exemptions from several professional bodies, including ACCA, CIMA, and CII
- Earn more: Our graduates are among the highest paid in the country, earning on average £33,200 three years after graduating (Longitudinal Education Outcomes, 2025)
- Gold standard teaching: Aston University was awarded Gold - the highest possible rating for the Teaching Excellence Framework (TEF, 2023)
- Top 5% in the world: Top 5% of global evaluated institutions (QS World University Rankings 2027)
Course Overview
Understand one of the fastest-growing areas in modern business and society today and study data science and analysis on our BSc Business Analytics degree at Aston University. Our data-rich society demands effective solutions, from strategic business decisions to ensure a company’s survival, through to approaches to government policy using data sets on public health. Business Analytics at Aston University offers a unique mix of general business studies in the first year, followed by more specialised business analytics tools and techniques as you progress your degree, and real-world examples of how these apply to a breadth of settings.
Key Program Highlights
- Recognised for quality: Aston Business School is proud to be among 1% of business schools worldwide with triple accreditation
- Professionally accredited: This programme leads to accreditation or exemptions from several professional bodies, including ACCA, CIMA, and CII
- Earn more: Our graduates are among the highest paid in the country, earning on average £33,200 three years after graduating (Longitudinal Education Outcomes, 2025)
- Gold standard teaching: Aston University was awarded Gold - the highest possible rating for the Teaching Excellence Framework (TEF, 2023)
- Top 5% in the world: Top 5% of global evaluated institutions (QS World University Rankings 2027)
Requirements
Modules
- Introductory Accounting for Business
- Mathematics for Economics
- Information Technology in Business
- Introduction to Marketing Management
- Principles of Operations Management
- Statistics for Economics
- Principles of Macroeconomics
- Principles of Microeconomics
- Optimisation and Decision Analytics
- Business Analytics in Practice
- Data Visualisation
- Programming for Data Analytics
- Econometrics 1
- Econometrics 2
- Systems Analysis
- Enterprise Systems
- Cloud Computing for Business
- Intermediate Microeconomics
- Integrated Placement Year
- Simulation
- Effective Management Consultancy 1
- Performance and Efficiency Analytics (DEA)
- Business Analytics Project
- Business Analytics and Data Mining
- Macroeconometrics (Time Series)
- Microeconometrics
- Effective Management Consultancy (T2 only)
- Strategic Management
- Operations Strategy
