BSc (Hons) Psychology and Marketing
Course Overview
This BSc in Psychology and Marketing at Aston University merges the science of human behavior with the strategic principles of marketing to provide a powerful, interdisciplinary education. You will gain deep insights into the consumer mind and learn to apply psychological theories to develop effective, real-world marketing strategies. The program is designed to equip you with both theoretical knowledge and practical skills for a successful career.
Key Program Highlights
- Gain a unique understanding of consumer behavior by combining psychological science with marketing theory.
- Learn from expert academics and leaders in both fields within state-of-the-art specialist facilities.
- Apply your knowledge through real-world placement opportunities that enhance your employability.
- Explore thought-provoking topics from cognitive neuropsychology to strategic brand management.
- Develop key practical research skills through hands-on lab sessions and small-group tutorials.
Course Overview
This BSc in Psychology and Marketing at Aston University merges the science of human behavior with the strategic principles of marketing to provide a powerful, interdisciplinary education. You will gain deep insights into the consumer mind and learn to apply psychological theories to develop effective, real-world marketing strategies. The program is designed to equip you with both theoretical knowledge and practical skills for a successful career.
Key Program Highlights
- Gain a unique understanding of consumer behavior by combining psychological science with marketing theory.
- Learn from expert academics and leaders in both fields within state-of-the-art specialist facilities.
- Apply your knowledge through real-world placement opportunities that enhance your employability.
- Explore thought-provoking topics from cognitive neuropsychology to strategic brand management.
- Develop key practical research skills through hands-on lab sessions and small-group tutorials.
Requirements
Modules
- Key Skills in Psychology I
- Key Skills in Psychology II
- Biological and Cognitive Psychology
- Developmental and Social Psychology
- Marketing Principles
- Law, Economics and Accounting for Marketers
- Marketing Communications
- Consumer Behaviour
- Applied Psychology and Professional Skills
- Research Methods and Data Analysis
- Individual Differences and Personality
- Cognition and Cognitive Neuropsychology
- Stakeholder Relations Management
- Services Marketing & Management
- Market Research
- Digital Analytics
- Placement year
- Final Year Project
- Critical Social Psychology
- Child Development
- Marketing Strategy
- Ethical and Sustainable Marketing
- Strategic Brand Management
- Strategic Sales Management
- Retail Management
- Enterprise and Entrepreneurship for Marketing
