BA (Hons) Advertising and Digital Marketing

Course Overview

This course is recognised as a CIM Accredited Degree which means it has been mapped against learning outcomes set by the Chartered Institute of Marketing (CIM) . Eligible students may be able to claim exemptions from selected CIM modules, subject to CIM requirements and eligibility criteria.

Key Program Highlights

• Practice-led learning: design compelling advertising campaigns in a globally connected world. Learn to engage diverse audiences with culturally sensitive, authentic communication that builds lasting brand trust.
• Innovative thinking: apply core marketing principles to real-world challenges. Use data analytics to inform digital strategies. Gain confidence in campaign planning, channel management and key areas such as social media marketing, SEO and integrated communications.
• Hands-on practice: boost your digital literacy through practical experience in campaign design, execution and evaluation. Work with industry-standard software in our specialist DigiComm Lab to develop the skills employers value. 4
• Networking for the future: connect with international alumni and industry professionals through guest speaker events2 and collaborative projects. Build your professional network and gain insights into global career opportunities.
• Join CIM’s Marketing Club for £10 for the duration of your studies, offering access to marketing resources and a global student community enabling you to develop confidence, connections and career insight.