GradCert Marketing Management
Course Overview
This program equips students with the comprehensive skills to become versatile marketing professionals, ready to manage a full spectrum of tasks in B2B, B2C, not-for-profit, and government sectors. Students will master marketing fundamentals through analytical and creative approaches, with a strong focus on digital strategies, data analytics, and international management. Graduates will gain valuable insight into marketing from local, online, and global perspectives.
Key Program Highlights
- Master both B2B and B2C marketing strategies
- Develop expertise in digital marketing and data analytics
- Learn to craft integrated advertising and PR campaigns
- Gain a strategic understanding of international marketing
- Apply analytical and creative skills to real-world scenarios
Course Overview
This program equips students with the comprehensive skills to become versatile marketing professionals, ready to manage a full spectrum of tasks in B2B, B2C, not-for-profit, and government sectors. Students will master marketing fundamentals through analytical and creative approaches, with a strong focus on digital strategies, data analytics, and international management. Graduates will gain valuable insight into marketing from local, online, and global perspectives.
Key Program Highlights
- Master both B2B and B2C marketing strategies
- Develop expertise in digital marketing and data analytics
- Learn to craft integrated advertising and PR campaigns
- Gain a strategic understanding of international marketing
- Apply analytical and creative skills to real-world scenarios
Requirements
Modules
- Project Management
- Graphic Design
- Advertising, Promotion, And Public Relations
- Computer Applications For Database Marketing
- Database Marketing Strategies
- Applied Marketing Research
- Fundamentals Of Economics And Finance
- Training And Development For Business Leaders
- Data Analytics And Data Mining
- International Marketing Management
- Ethics And Entrepreneurship
- Social Customer Relationship Management
- Marketing Management Capstone Project
- Direct And Interactive Marketing
