Diploma in Business - Marketing
Course Overview
This course equips students to become strategic marketing professionals who drive organizational success by translating customer insights into effective campaigns. Students learn to assess market opportunities, develop targeted strategies, and execute tactics across digital and traditional media platforms. The curriculum culminates in a hands-on, student-run agency where learners pitch real-world projects to actual clients for potential implementation.
Key Program Highlights
- Hands-on experience in a student-run marketing agency
- Comprehensive training from market research to strategy execution
- Mastery of digital marketing, social media, and multi-platform communication
- Opportunity to pitch real campaigns to clients for implementation
- Development of a solid foundation in core business and marketing principles
Course Overview
This course equips students to become strategic marketing professionals who drive organizational success by translating customer insights into effective campaigns. Students learn to assess market opportunities, develop targeted strategies, and execute tactics across digital and traditional media platforms. The curriculum culminates in a hands-on, student-run agency where learners pitch real-world projects to actual clients for potential implementation.
Key Program Highlights
- Hands-on experience in a student-run marketing agency
- Comprehensive training from market research to strategy execution
- Mastery of digital marketing, social media, and multi-platform communication
- Opportunity to pitch real campaigns to clients for implementation
- Development of a solid foundation in core business and marketing principles
Requirements
Modules
- Financial Accounting Principles 1
- Introduction To Organizational Behaviour
- Microcomputer Applications
- Mathematics Of Finance
- Introduction To Marketing
- Communication Essentials
- Graphic Design Fundamentals
- Professional Presentation Skills
- Social Media Strategy
- Digital Marketing And Analytics
- Strategic Marketing Planning
- Integrated Marketing Communications
- Account And Project Management
- Introduction To Marketing Research
- Applied Digital Marketing And Analytics
- Principles Of Sales
- Strategic Marketing And Professional Practice
- Marketing Technology
- Media Planning
- Public Relations
- Digital Video And Content Creation
- Ontario Colleges' Marketing Competition Preparation
- Introduction To Entrepreneurship
- Sport Marketing And Sponsorship
