BBA (Hons) Bachelor of Business Administration
Course Overview
This Bachelor of Business Administration provides a comprehensive foundation in global business, with a specialized focus on international management and cross-cultural challenges. The program equips students with essential analytical and strategic skills through a practical, experience-driven curriculum that includes real-world case studies and management problem-solving. It is designed to foster entrepreneurial thinking and prepare graduates for leadership roles in a competitive global marketplace.
Key Program Highlights
- Focus on international management and navigating global business issues
- Practical, experience-driven learning with real-world case studies
- Development of key professional skills in teamwork, presentation, and strategic analysis
- Pathway to the prestigious Chartered Institute of Marketing (CIM) Professional Postgraduate Diploma
- Encouragement of entrepreneurial talent and opportunity recognition
Course Overview
This Bachelor of Business Administration provides a comprehensive foundation in global business, with a specialized focus on international management and cross-cultural challenges. The program equips students with essential analytical and strategic skills through a practical, experience-driven curriculum that includes real-world case studies and management problem-solving. It is designed to foster entrepreneurial thinking and prepare graduates for leadership roles in a competitive global marketplace.
Key Program Highlights
- Focus on international management and navigating global business issues
- Practical, experience-driven learning with real-world case studies
- Development of key professional skills in teamwork, presentation, and strategic analysis
- Pathway to the prestigious Chartered Institute of Marketing (CIM) Professional Postgraduate Diploma
- Encouragement of entrepreneurial talent and opportunity recognition
