MSc Digital Marketing & Analytics
Course Overview
This course equips you with a comprehensive digital marketing skill set, blending strategic knowledge with hands-on technical expertise in data analytics and campaign management. You will graduate prepared for a global career, having learned to integrate web, social, and advertising channels to effectively target and convert audiences.
Key Program Highlights
- Master data analysis using industry tools (SAS, SPSS) to build customer profiles and predict trends
- Gain professional qualifications, including the Google Analytics Individual Qualification (GAIQ)
- Choose a final dissertation or a live consultancy project with a real business
- Earn a dual award: your degree plus a CMI Level 7 Diploma in Strategic Management
- Graduate with skills highly sought after in web analytics, social media, and digital advertising
Tuition fee
Apply by
Start date
Duration
1 year
1.3333333333333333 years
Campus
Mode of study
Fees and deadlines depend on the selected options. Fees and currency conversion are approximate.
Offer response
4 - 6 weeks after your application is submitted
Backlogs accepted
This course accepts backlogs
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Course Overview
This course equips you with a comprehensive digital marketing skill set, blending strategic knowledge with hands-on technical expertise in data analytics and campaign management. You will graduate prepared for a global career, having learned to integrate web, social, and advertising channels to effectively target and convert audiences.
Key Program Highlights
- Master data analysis using industry tools (SAS, SPSS) to build customer profiles and predict trends
- Gain professional qualifications, including the Google Analytics Individual Qualification (GAIQ)
- Choose a final dissertation or a live consultancy project with a real business
- Earn a dual award: your degree plus a CMI Level 7 Diploma in Strategic Management
- Graduate with skills highly sought after in web analytics, social media, and digital advertising
Requirements
The requirements may vary based on your selected study options.
Related courses
Tuition fee
Apply by
Start date
Duration
1 year
1.3333333333333333 years
Campus
Mode of study
Fees and deadlines depend on the selected options. Fees and currency conversion are approximate.
Offer response
4 - 6 weeks after your application is submitted
Backlogs accepted
This course accepts backlogs