**Course overview**: Increased interest and media attention around the concept of data analytics often relates to how these techniques are applied within a business context. The ways in which data analysis permeates every area of business activity is of increasing importance and from the rise of artificial intelligence to the use of big data, business analytics have a key role to play.This broad-based degree gives you a comprehensive understanding of business concepts and models with specialist knowledge of data management and data strategy. You study business organisation, management, leadership and enterprise combined with specialist modules in data management. You gain the business acumen and knowledge to understand the impact of data on multiple organisational functions, such as marketing, human resources and finance. You develop your entrepreneurial skills through innovative learning and teaching methods, with a practical applied focus throughout.Our staff have an extensive range of professional experience and research interests, bringing stimulating and relevant content to the programme. You engage with industry experts and professionals, to ensure that you are fully engaged with industry current practice and insight.**After the course**: This degree opens up career opportunities in a wide range of business disciples and within an increasing range of industries. Roles include data analyst and operations manager roles, and roles within the digital marketing industry, amongst a host of other opportunities.