BA Mass Communication

Course Overview

This program provides a comprehensive foundation in mass communication, preparing students for dynamic careers across advertising, digital media, electronic media, journalism, and public relations. Students gain hands-on experience through professional student media outlets and internships, developing the critical ethical and strategic skills needed to become socially responsible media professionals. The curriculum offers both Bachelor of Arts and Bachelor of Science degrees, allowing for tailored study in a specific field.

Key Program Highlights

• ACEJMC-accredited program offering a modern, industry-relevant curriculum
• Hands-on learning through student-run media outlets like KTSW 89.9 FM and the University Star
• Choice of specialized B.S. degrees in Advertising, Digital Media Innovation, Electronic Media, Journalism, or Public Relations
• Opportunities for professional development via internships and national intercollegiate competitions
• Option to add a concentration in Sports Media to any B.S. degree