MSc Business Strategy and Innovation Management

Learn the knowledge and skills to develop and manage new products, services and business models on this Business Strategy and Innovation Management master’s course. You’ll develop an in-depth understanding of the latest concepts in strategy and innovation, with a focus on business growth and sustainability issues.

With this master’s in strategic management you can go into any organisation that is interested in developing new products or business models.

On this UK master’s course at the University of Southampton, you’ll explore how different aspects of strategy and innovation can be used to:

You'll also learn about the strategic and management challenges of developing, implementing and marketing new products and services.

Among the latest topics that you’ll cover are:

You can fit this master’s in strategy and innovation to your own interests or career plans by choosing optional modules on subjects such as marketing, retailing in the digital age, or entrepreneurship and new business venturing.

You’ll also benefit from:

The course content is directly informed by the work of academics who are carrying out research into digital innovation, new business models and sustainability through our Centre for Inclusive and Sustainable Entrepreneurship and Innovation.

Your course leaders are Dr Dorrie Chao and Dr Isabel Neuberger.

Dr Chao is Departmental Head of Teaching in Strategy, Innovation and Entrepreneurship, and International Exchange Coordinator. Her research interests include academic/sustainable entrepreneurship, university knowledge/technology transfer, and absorptive capacity. Visit Dr Dorrie Chao's staff profile to learn more about her work.

Dr Isabel Neuberger is a Lecturer in Entrepreneurship at Southampton Business School, she is also an Associate Research Fellow at the Cambridge Centre for Social Innovation. Isabel holds a doctoral degree in Organisation Theory from the University of Cambridge, Judge Business School and was a visiting doctoral researcher at Yale School of Management.