BA Strategic Communication, Public Relations & Advertising
Course Overview
Sacred Heart's Strategic Communication & Public Relations (SCPRA) program equips students with the critical thinking and technical skills needed to excel in the evolving media landscape. Through a blend of theory and hands-on learning, students learn to craft strategic campaigns that resonate with diverse audiences while exploring the profound ethical responsibilities of professional communicators. The program offers flexible full-time, part-time, and fully online paths, including an accelerated five-year BA/MA option.
Key Program Highlights
- Gain real-world experience through a successful internship program with top companies in the NYC/Tri-State area like NBC, CBS, and MTV.
- Master the latest multimedia tools and social media platforms in our state-of-the-art Martire Center facilities.
- Prepare for high-growth careers in a field with faster-than-average job growth and an estimated 46,200 new jobs.
- Choose from flexible program options, including a fully online part-time track or an accelerated combined BA/MA degree.
- Develop a strong professional network through our active PRSSA chapter and hands-on senior projects.
Course Overview
Sacred Heart's Strategic Communication & Public Relations (SCPRA) program equips students with the critical thinking and technical skills needed to excel in the evolving media landscape. Through a blend of theory and hands-on learning, students learn to craft strategic campaigns that resonate with diverse audiences while exploring the profound ethical responsibilities of professional communicators. The program offers flexible full-time, part-time, and fully online paths, including an accelerated five-year BA/MA option.
Key Program Highlights
- Gain real-world experience through a successful internship program with top companies in the NYC/Tri-State area like NBC, CBS, and MTV.
- Master the latest multimedia tools and social media platforms in our state-of-the-art Martire Center facilities.
- Prepare for high-growth careers in a field with faster-than-average job growth and an estimated 46,200 new jobs.
- Choose from flexible program options, including a fully online part-time track or an accelerated combined BA/MA degree.
- Develop a strong professional network through our active PRSSA chapter and hands-on senior projects.
Requirements
Modules
- Intro To Media Culture
- Introduction To Media Production
- History Of Advertising & Pr
- Advertising & Pr Writing
- Digital Publications
- Women & Advertising
- Social Media Strategy
- Advanced Seminar In Communication
- Advertising & Pr Campaigns
- Studies In Advertising & Public Relations
- Senior Project I
- Senior Project Ii
- Broadcast News Production I
- News Writing & Reporting I
- Digital Film/Video Production I
- Tv Studio Production I
- Digital Photography I
- Democratic Technologies
- Multimedia Field Production
- Radio Production: Journalism/Podcasting
- Photojournalism
- Intro International Field Production
- Acting For The Camera
- Comics & Animation
- Tv News Magazine Production I
- Sports Broadcasting I
- Contemporary Sports Broadcasting
- Digital Editing
- Screenwriting
- Broadcast News Reporting
- Immersive Media Production
- Special Topics In Multimedia Production
- News Writing & Reporting
- Advanced Topics In Film & Tv Production
- Tv Studio Production Ii
- Visual Fx / Motion Graphics
- Topics In Journalism Production
- Tv News Magazine Ii
- Sport Broadcasting Ii: Live Event
- Internship
- History Of Film I
- History Of Film Ii
- History Of Film Iii
- History Of Broadcasting
- History Of Journalism
- History Of Sports Media
- Introduction To Film Studies
- Media Literacy
- Studies In Self Help Books
- Sport, Communication & Culture
- Digital Culture
- Media & Democracy
- Magazines & Body Image
- Special Topics In Communication & Media Studies
- Women In Film & Television
- National Cinemas
- Film & Television Genres
- Film & Television Directors
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