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Digital marketing courses in USA: Universities, courses, fees, job opportunities

Updated on: Apr 8, 2024
Digital marketing courses in USA: Universities, courses, fees, job opportunities
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Did you know that the average annual salary of a digital marketing professional in the USA is $70,000?

Wondering how? Pursuing digital marketing courses in USA can help you. 

A digital marketing degree deals with marketing through social media, Search Engine Optimisation (SEO), content marketing, email marketing, Pay-Per-Click (PPC) advertising, and more. 

Digital marketing courses in USA are available as Master of Science (MS), Master of Business Administration (MBA), and certificate programs for learners around the globe. Many digital marketing courses in USA include case studies and projects that simulate actual marketing scenarios. 

What is digital marketing?

Digital marketing is the process of promoting and advertising goods, services, or brands to a specific audience through digital channels, platforms, and technology. Some components of digital marketing include Search Engine Optimisation (SEO), Search Engine Marketing (SEM), affiliate and influencer marketing, and Public Relations (PR).

Here are some benefits of pursuing a career in digital marketing:

  • Digital marketing opens opportunities in organisations across various sectors, including media, technology, e-commerce, healthcare, and more.
  • Graduates with a digital marketing degree can pursue careers as brand marketing experts, SEO specialists, social media producers, digital marketing specialists, digital marketing managers, marketing coordinators, and digital marketing analysts, among other job profiles.
  • Careers in digital marketing provide a competitive salary. The average annual salary for digital marketing professionals in the USA ranges from $50,000 to $80,000.

Enhance your future by pursuing a digital marketing course in USA. Discover the perfect institution to boost your digital marketing skills.

In this article, we’ll look at 

  • How to pursue digital marketing courses in USA
  • Admission requirements and costs 
  • Top courses and universities for digital marketing in USA
  • Study and living costs for international students in USA
  • Various career opportunities 

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Edvoy provides free expert guidance and helps you shortlist courses with ease

Digital marketing courses in USA: Key Highlights

Course modeFull-time (on-campus) and online
Course duration1-4 years
Educational qualificationsStudents with an undergraduate degree in marketing, business or a related field can pursue digital marketing courses in USA.
Minimum English proficiency and entrance exam requirementsIELTS: 6.5, TOEFL: 80
Fees range$5,540 - $35,460
Post-completion Optional Practical Training (OPT)1 year

Data updated as of February 2024

Why should you study digital marketing courses in USA?

Before we dive deep into studying digital marketing courses in USA, let’s understand the importance of pursuing this course.

  • Quality education - Studying digital marketing in USA provides access to top-notch faculty, advanced facilities and technologies, ensuring a comprehensive learning experience.
  • Global community - Studying in USA allows students to be part of a global academic community that encourages research and entrepreneurship, providing international exposure.
  • Industry connections - Many universities in the USA have close ties with industry leaders and offer internships and networking events. It enables students to gain practical experience, connect with industry professionals, and increase their chances of securing internships and full-time job roles.
  • Post-graduation work opportunities - The USA provides Optional Practical Training (OPT) opportunities for international students, allowing them to gain work experience for up to 12 months after completing their studies. It can be extended to 24 months for STEM graduates.

Is the USA your dream study destination? Explore your options with Edvoy!

How to get admission to digital marketing courses in USA?

In addition to the eligibility criteria, US universities need other documents to proceed with your application. Make sure you have the below-mentioned documents.

Also read: US student visa

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Best universities for digital marketing courses in USA 

Pursue a digital marketing course in USA at some of the best universities, where knowledge meets technology.

Many universities offer digital marketing courses in USA. Here are some of the best universities for digital marketing courses in USA.

UniversityMode of studyMinimum English proficiency and test score requirements
Sacred Heart UniversityFull-time, on-campusIELTS: 6.5 or TOEFL: 80
Westcliff UniversityFull-time, on-campusIELTS: 5.5 or TOEFL: 60
Montclair State UniversityFull-time, on-campusIELTS: 6.5 or TOEFL: 83
Seattle Central CollegeFull-time, on-campusIELTS: 6.0 or TOEFL: 64
Concordia University ChicagoFull-time, on-campusIELTS: 6.5 or TOEFL: 72
Concordia University, St. PaulOnlineIELTS: 5.5 or TOEFL: 60
Pace UniversityFull-time, on-campusIELTS: 6.5 or TOEFL: 80
University of Massachusetts BostonFull-time, on-campusIELTS: 6.5 or TOEFL: 90
University of California, IrvineFull-time, on-campusIELTS: 6.0 or TOEFL: 71
University of California, Los Angeles (UCLA)Full-time, on-campusIELTS: 6.5 or TOEFL: 80

Data updated as of February 2024

Top 10 digital marketing courses in USA 

Study at some of the best universities in the USA, offering courses in digital marketing.

Get ready to start your transformative journey in digital marketing with these digital marketing courses in USA.

Course nameDurationFees
MS Digital Marketing, Sacred Heart University1 year$35,460
BBA - Digital Marketing, Montclair State University4 years$19,948
Certificate in Digital Marketing, Montclair State University1 year$11,160
MS Digital Marketing Analytics, Montclair State University2 years$19,916 
MBA - Digital Marketing, Montclair State University2 years$19,916 
Certificate Advanced Facebook Digital Marketing, Seattle Central College1 year$5,540
MBA - Digital Marketing, Concordia University Chicago2 years$25,560
BA in Digital Marketing - Online, Concordia University, St. Paul2 years$25,000
BA Marketing - Digital Marketing, Pace University4 years$43,624
MBA - Digital Marketing, University of Massachusetts Boston1 year$37,000
Accelerated Certificate Program Digital Marketing & Communications, University of California, Irvine3 months$7,900
Certificate Marketing with Concentration in Digital Marketing, University of California9 months$18,400

Data updated as of February 2024

Cost of studying digital marketing courses in USA

The cost of studying digital marketing courses in USA can vary depending on several factors, such as the university, program duration, location, and lifestyle choices. Here are some key points to consider regarding the cost of studying digital marketing courses in USA:

Tuition fees - The tuition fees for digital marketing courses in USA can vary significantly depending on the university. On average, digital marketing courses in the USA can range from $5,500 to $44,000. 

Living expenses - The cost of living in the USA can vary depending on the location and lifestyle choices. Major cities such as New York, Los Angeles, or San Francisco tend to have higher living costs than smaller cities or towns. As an estimate, students can expect to allocate around $10,000 to $20,000 per year for accommodation, food, transportation, and other personal expenses.

Health insurance - International students studying in the USA must have health insurance coverage. On average, health insurance costs for international students can range from $500 to $2,000 per year, depending on the plan and coverage.

Additional expenses - Students should also calculate the budget for additional expenses such as textbooks and study materials, transportation, entertainment, and personal expenses. It's important to understand these costs to manage finances during the study period.

Cost of living in the USA for international students

The United States is a vast and diverse country with a wide range of living costs. These costs vary significantly depending on the state, city, and neighbourhood you choose to live in. Here’s a breakdown of the average monthly expenses for international students in the USA.

General expensesMonthly cost (in USD)
Accommodation$1,500 - $2,500
Share of Utilities$150 - $300
Food$300 - $500
Mobile and related services$50 - $100
Local transportation$100 - $300
Health insurance$200 - $600
Entertainment$100 - $300
Clothing$50 - $150
Miscellaneous$100 - $200

Data updated as of February 2024

Student visa cost for studying digital marketing courses in USA

VisaCost
USA student visa$510. This is for the F1 student visa and includes a $350 SEVIS fee and a $160 application fee.

Data updated as of February 2024

Job opportunities for digital marketing graduates in USA

Job roleAnnual salary (in USD)
Brand marketing expert$50,000
SEO specialist$55,000
Social media producer$65,000
Digital marketing specialist$70,000
Digital marketing manager$80,000
Marketing co-ordinator$60,000
Digital marketing analyst$60,000

Data updated as of February 2024

(The above salary ranges are approximate values taken from various sources.

Sources: LinkedIn and Google)

The USA has many exciting opportunities! Apply for the upcoming intake today!

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Digital marketing courses in USA: Your questions answered!

At Edvoy, we pride ourselves on simplifying the study-abroad process for students. If choosing a digital marketing course in USA is your choice, you have plenty of options! 

To assist you in your study abroad journey, we’ve collated answers to commonly asked questions about digital marketing courses in USA. Find your answers below!

What are the advantages of choosing digital marketing courses in USA?

  • Quality education - Studying digital marketing courses in USA provides access to top-notch faculty, advanced facilities and technologies, ensuring a comprehensive learning experience.
  • Global community - Studying in the USA allows students to be part of a global academic community that encourages research and entrepreneurship, providing international exposure.
  • Industry connections - Many universities in the USA have close ties with industry leaders and offer internships and networking events. It enables students to gain practical experience, connect with industry professionals, and increase their chances of securing internships and full-time job roles.
  • Post-graduation work opportunities - The USA provides Optional Practical Training (OPT) opportunities for international students, allowing them to gain work experience for up to 12 months after completing their studies. It can be extended to 24 months for STEM graduates.

What are the admission requirements for applying to digital marketing courses in USA?

Admission requirements for applying to digital marketing courses in USA vary depending on the university. Some required admission documents are bachelor’s degree transcripts, a completed application form, an SOP, and letters of recommendation. 

Most universities ask for English proficiency test scores, like the IELTS or TOEFL. GRE scores might be needed, depending on the university. Make sure to check with the university for specific requirements. 

Are digital marketing courses in USA worth it?

Pursuing a digital marketing course in USA has various perks for international students. Here are some advantages of obtaining a digital marketing degree in USA.

  • Globally recognised courses
  • Competitive salary
  • Various networking connections
  • Employment opportunities after graduation

What percentage is required to study digital marketing courses in USA?

The educational qualifications for international students to pursue a digital marketing course in USA vary with different universities. The standard undergraduate score requirement ranges between 60% - 75%.

What are the best universities for digital marketing courses in USA?

Some of the best universities for digital marketing courses in USA are: 

Unsure about which course to choose?
Edvoy provides free expert guidance and helps you shortlist courses with ease

What is the tuition fee to study digital marketing courses in USA?

Tuition fees for digital marketing courses in USA can vary depending on the university and program. On average, the tuition fees for international students range from $5,500 to $44,000 per year.

What can you do with a degree in digital marketing?

Graduates with a digital marketing degree can pursue careers as brand marketing experts, 

SEO specialists, social media producers, digital marketing specialists, digital marketing managers, marketing coordinators, and digital marketing analysts, among other job profiles.

What is the duration of digital marketing courses in the USA?

Different universities have courses with different durations. The course duration depends on the level of study. Usually, digital marketing courses in USA are 1-4 years long. Depending on the course curriculum, some may be longer or shorter than others. 

Why do Indian students choose to study in the USA?

Indian students often prefer studying in the US for several compelling reasons:

  • World-class education - The USA is home to many top-ranked universities renowned for their academic excellence, cutting-edge research, and innovative teaching methods. 
  • Diverse range of programs - USA universities offer a wide variety of programs and majors, allowing students to choose fields that align with their interests and career goals. 
  • International exposure - Living and studying in a culturally diverse environment exposes Indian students to different perspectives, lifestyles, and cultures, fostering personal growth and adaptability.
  • Quality of life - The USA offers a high standard of living with modern amenities, healthcare facilities, and a safe environment, making it an attractive destination for Indian students seeking a comfortable and secure lifestyle.
  • Career opportunities - A degree from a USA university often opens doors to global career opportunities. Many Indian students aspire to work in multinational companies or pursue further studies or research on an international scale after completing their education in the USA.
  • Post-study options - The USA offers post-graduation work opportunities, including Optional Practical Training (OPT) for international students, allowing them to gain practical experience in their field of study.
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Top 10 digital marketing courses in USA
MBA in digital marketing USA
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