Associate in Applied Science Business Administration: Marketing and Social Media

Course Overview

This program equips students to become the strategic voice of modern brands by mastering integrated, multi-channel social media campaigns. Students learn to leverage major platforms like Facebook, Instagram, and LinkedIn to analyze audiences, create compelling content, and drive meaningful customer engagement. The curriculum combines creative marketing with analytical skills, culminating in a real-world co-op experience for immediate career advancement.

Key Program Highlights

• Develop integrated strategies for all major platforms including Facebook, Instagram, Twitter, and LinkedIn
• Learn to analyze metrics and create data-driven, engaging content that resonates with target audiences
• Gain hands-on experience through a required co-op placement, leading to valuable networking and job opportunities
• Master the intersection of business marketing, advertising, and creative problem-solving
• Benefit from small class sizes for personalized instruction and skill development