New Zealand is an ideal study destination across the globe, with around 34,000 international students travelling to the country every year. The country is well-renowned for its quality, affordable education, resources and facilities, and remarkable job options.
New Zealand is also well known for its excellent course programs, like digital marketing. It is a globally recognised and fast-developing course program with various training and employment opportunities. Pursuing a digital marketing course in NZ paves the way for a successful career.
In this article, you will get to know everything about digital marketing in New Zealand including its scope, eligibility requirements, cost of studying, top universities, Intakes, courses, fees, placements, and salaries.
Table of Contents
- Digital marketing course NZ: Key highlights
- Why should I study digital marketing in New Zealand?
- International student eligibility to study digital marketing in New Zealand
- Cost of studying digital marketing in New Zealand
- Top universities to pursue digital marketing in New Zealand
- Top digital marketing courses to pursue in New Zealand
- Top universities to pursue digital marketing in New Zealand
- Massey University
- Lincoln University
- University of Otago
- Whitireia & WelTec
- Otago Polytechnic
- Ara Institute of Canterbury
- Unitec Institute of Technology
- Waikato Institute of Technology
- Eastern Institute of Technology
- Manukau Institute of Technology
- Southern Institute of Technology
- Toi Ohomai Institute of Technology
- Career opportunities for digital marketing graduates in New Zealand
- Frequently asked questions
Choose the perfect digital marketing course and begin your academic journey in New Zealand!
Digital marketing course NZ: Key highlights
| Course-type | Full-time; part-time; online |
| Course duration |
|
| Course entry requirement |
|
| English proficiency | IELTS: 6.5, TOEFL: 90, PTE: 50-64, Duolingo: 110 |
| Work experience | Postgraduate degree: Relevant work experience for at least three years. |
| Fees range | NZ $7,600-$51,300 |
| Visa | New Zealand Student Visa |
Data updated as of March 2024
Also read: Best study abroad destinations for international students
Why should I study digital marketing in New Zealand?
- Digital marketing is a field of marketing that promotes brands, enhances their marketing, connects with consumers, and increases business. The field of study utilises various tools to study customers, and their behaviour patterns and develop promotion and marketing ideas to attract them.
- Digital marketing is fast developing and adapting to technological and marketing advancements in the marketing world. This offers an opportunity for students to learn and stay up to date with the trends to capture the audience's attention.
- New Zealand offers globally recognised study programs for digital marketing for international students. The country helps you access quality education at affordable costs.
- The country is home to educational institutions that strive to provide excellent academic resources, facilities, and training to ensure students receive the finest experience.
- New Zealand has a fast-developing job market with several industries and sectors. According to SEEK, digital marketing has a high employment rate. New Zealand had an increase of 24% in job opportunities for graduates in 2023.
Types of digital marketing
- Content marketing
- Search Engine Optimisation (SEO)
- Social media marketing
- Affiliate marketing
- Pay-per-click marketing
- Native advertising
- Marketing automation
- Influencer marketing
- Email marketing
- Mobile marketing
Subjects in digital marketing
- Data Analytics
- Branding
- Email Marketing
- Customer Insights
- Global Management
- Social Media Marketing
- Content Marketing Coordinator
- Search Engine Optimisation (SEO)
- Financial Decision-Making
- Supply Chain Management
- Advanced Marketing Strategy
- Content Marketing and Media
- Digital Designs Principles
- International Marketing
- Marketing Communication and Advertising
Also read: A guide to studying in New Zealand for international students
International student eligibility to study digital marketing in New Zealand
Educational institutions abroad have set some eligibility requirements for international students to determine if they can pursue the program they’re applying to. Before applying for digital management in New Zealand, make sure your profile satisfies the criteria before submitting your application.
Eligibility criteria to study digital marketing in New Zealand
| Eligibility factor | Standard requirement |
|---|---|
| Educational qualification | Bachelor’s degree: An international student from any subject background. Master’s degree: An international student with an undergraduate degree in project management or a related specialisation. Diploma in digital marketing NZ: An international student from any subject background. |
| English proficiency | IELTS: 6.5, TOEFL: 90, PTE: 50-64, Duolingo: 110 |
| Work experience | Postgraduate degree: Relevant work experience for at least three years. |
| Student visa | New Zealand Student Visa |
Data updated as of March 2024
Note: The eligibility criteria differ with every digital marketing degree, program, university, and location in New Zealand. Check the university website and course page to understand the requirements and prepare your application.
Also read: What is New Zealand's post-study work visa?
Cost of studying digital marketing in New Zealand
Digital marketing is an affordable course program that offers quality education, excellent resources and facilities to help international students gain educational and industrial exposure and prepare for a great career.
The average annual fee for international students to pursue digital marketing in New Zealand ranges from NZ $7,600-$51,300.
Students should remember that the tuition fees vary with every location, program, and university. Check the university and course pages before planning your finances.
Also read: How much does it cost to study in New Zealand?
Related articles
Top universities to pursue digital marketing in New Zealand
- Massey University
- Lincoln University
- University of Otago
- Whitireia & WelTec
- Otago Polytechnic
- Ara Institute of Canterbury
- Unitec Institute of Technology
- Waikato Institute of Technology
- Eastern Institute of Technology
- Manukau Institute of Technology
- Southern Institute of Technology
- Toi Ohomai Institute of Technology
Top digital marketing courses to pursue in New Zealand
Bachelor’s in Digital Marketing in New Zealand
- BCom Marketing
- BCom(Hons) Marketing
- Bachelor of Business - Marketing - level 7
- Bachelor of Communication - Digital Marketing - level 7
- Bachelor of Digital Technologies (Level 7)
Master’s in Digital Marketing in New Zealand
- MCom Marketing
- MMart Marketing
- MDigiBus Master of Digital Business
- Master of Business (Global Mgmt and Marketing)
Certificate and diploma in digital marketing NZ
- DipGrad Marketing
- PGCertDigiBus Postgraduate Certificate in Digital Business
- PGDipDigiBus Postgraduate Diploma in Digital Business
- Postgraduate Diploma in Applied Business - Digital Marketing (Level:8)
- Graduate Diploma in Business (Marketing) (Level:7)
- New Zealand Diploma in Business (Level 5), Marketing and Sales Strand
Online marketing course NZ
- Digital marketing (online)
- Advertising certificate
- Marketing certificate
- Public relations certificate
Also read: 5 Things To Know About The New Zealand Education System
Top universities to pursue digital marketing in New Zealand
Massey University
QS World University Rankings 2024 - 239
Courses available
Cost of studying - NZ $29,000-$32,260
Available intakes - February 2025
Acceptance rate - 65%
Lincoln University
QS World University Rankings 2024 - 362
Courses available
- Bachelor of Commerce (Marketing)
- Master of Business (Global Mgmt and Marketing)
Cost of studying - NZ $29,700-$43,900
Available intakes - July 2024
Acceptance rate - 65%
University of Otago
QS World University Rankings 2024 - 206
Courses available
Cost of studying - NZ $35,461-$51,242
Available intakes - July 2024
Acceptance rate - 58%
Whitireia & WelTec
Courses available
- Bachelor of Creativity (Digital Media) (Level 7)
- Graduate Diploma in Creativity (Digital Media) (Level 7)
Cost of studying - NZ $24,824
Available intakes - February 2025
Otago Polytechnic
Courses available
- New Zealand Certificate in Digital Media and Design (Level 4)
- Level 5 Digital Media and Photography
- Level 6 Digital Media and Photography
Cost of studying - NZ $11,730-$20,660
Available intakes - July 2024, February 2025
Acceptance rate - 85%
Also read: What is New Zealand's post-study work visa?
Ara Institute of Canterbury
Courses available
- Graduate Diploma in Marketing and Sales
- New Zealand Certificate in Digital Media and Design
- New Zealand Diploma in Business (Marketing and Sales)
- New Zealand Diploma in Digital Media and Design (Level 5)
Cost of studying - NZ $12,183-$24,365
Available intakes - July 2024, February 2025
Unitec Institute of Technology
Courses available
- Bachelor of Business (Marketing) (Level: 7)
- Graduate Diploma in Business (Marketing) (Level: 7)
- Master of Applied Business - Digital Marketing (Level: 9)
- Postgraduate Diploma in Applied Business - Digital Marketing (Level: 8)
Cost of studying - NZ $7,608-$24,730
Available intakes - July 2024
Acceptance rate - 85%
Waikato Institute of Technology
Courses available
- Bachelor of Communication with endorsements in Digital Marketing (Level 7)
- New Zealand Diploma in Business (Level 5) with strands in Marketing and Sales
Cost of studying - NZ $20,734-$21,047
Available intakes - February 2025
Acceptance rate - 72%
Eastern Institute of Technology
Courses available
- MDigiBus Master of Digital Business
- PGDipDigiBus Postgraduate Diploma in Digital Business
- PGCertDigiBus Postgraduate Certificate in Digital Business
Cost of studying - NZ $7,800-$22,100
Available intakes - April 2024
Acceptance rate - 45%
Manukau Institute of Technology
Courses available
Cost of studying - NZ $24,700
Available intakes - February 2025
Southern Institute of Technology
Courses available
- Graduate Diploma in Marketing (Level 7)
- New Zealand Diploma in Business (Level 5) (Marketing and Sales Strand)
- Bachelor of Communication with endorsements in Digital Marketing (Level 7)
Cost of studying - NZ $14,300-$20,734
Available intakes - February 2025
Acceptance rate - 100%
Toi Ohomai Institute of Technology
Courses available
Cost of studying - NZ $19,950
Available intakes - July 2024
Acceptance rate - 60%
Career opportunities for digital marketing graduates in New Zealand
Digital marketing plays a vital role in creative and marketing aspects of several global industries. From crafting marketing campaigns to amusing and satisfying consumers, the study program offers fantastic employment options for international students.
The average annual salary of a Digital Marketing Strategist in New Zealand is NZ $97,500.
Also read: Top 10 in-demand careers
Top career options for digital marketing graduates in New Zealand
- Digital Marketing Manager
- Digital Marketer
- Content Specialist
- Digital Marketing Strategist
- Content Creator
- Digital Producer
- Digital Marketing Coordinator
- Campaign Manager/Specialist
- Digital Insights Analyst
- Digital Content Manager
- Content Marketing Coordinator
- Content Producer
- Email Marketing Specialist
- Marketing and Content Coordinator
- Social Media Marketing Coordinator
- Digital Performance Marketing Specialist
- Search Engine Optimisation Specialist
Dive into the world of digital marketing with the finest academic experience in New Zealand!
Frequently asked questions
Is digital marketing in demand in New Zealand?
Digital marketing contributes to a majority of the marketing strategies of several businesses. The field of study is gaining popularity in New Zealand, as the country witnessed a rise of 24% in job openings for graduates. So, digital marketing is an excellent option for international students beginning their academic journey in New Zealand.
Which country has the best scope for digital marketing?
New Zealand, the UK, the USA, Canada, Ireland, and Australia are some countries that have great scope for digital marketing graduates in the job market.
Which country pays the highest for digital marketing?
New Zealand is among the countries that pay the highest for digital marketing graduates. A Digital Marketing Strategist earns around NZ $97,500 annually in the country.
What are the top 7 types of digital marketing?
The top digital marketing types include.
- Content marketing
- Search Engine Optimisation (SEO)
- Social media marketing
- Affiliate marketing
- Pay-per-click marketing
- Influencer marketing
- Email marketing
What is the cost of studying a digital marketing course in NZ?
Digital marketing is an affordable field of study, with international students paying between NZ $7,600 and $51,300 to pursue the course in New Zealand.
Countless options, fantastic opportunities with Edvoy!
Embark on the finest academic journey with Edvoy! We help you find the best course and university to kick-start your study abroad journey. Edvoy will guide you in every aspect, from selecting your study program to acing your interview. Connect with an Edvoy Counsellor, and begin your journey today!
