Did you know that the average annual salary of a digital marketing professional in the USA is $70,000?
Wondering how? Pursuing a master's in digital marketing in the USA can help you.
A master’s in digital marketing is a master’s degree that deals with marketing through social media, Search Engine Optimisation (SEO), content marketing, email marketing, Pay-Per-Click (PPC) advertising, and more.
Studying abroad isn’t just a dream—it’s your future. Let’s make it happen!
Master’s courses in digital marketing in USA are available as Master of Science (MS), Master of Business Administration (MBA), and certificate programs for learners around the globe. Many digital marketing courses in USA include case studies and projects that simulate actual marketing scenarios.
Table of Contents
- What is digital marketing?
- Master’s in digital marketing in USA: Highlights
- Why should you study master's in digital marketing in USA?
- How to get admission to master's in digital marketing courses in USA?
- Best universities for master's in digital marketing in USA
- Best courses for master’s in digital marketing in USA
- Cost of studying master's in digital marketing in USA
- Cost of living in the USA for international students
- Student visa cost for studying master's in digital marketing in USA
- Job opportunities for digital marketing graduates in USA
- Master’s in digital marketing in USA: Your questions answered!
- What are the advantages of choosing master's in digital marketing in USA?
- What are the admission requirements for applying to a master’s in digital marketing in USA?
- Is a master's in digital marketing in USA worth it?
- What percentage is required to study a master's in digital marketing in USA?
- What are the best universities for master's in digital marketing in USA?
- What is the tuition fee to study master's in digital marketing in USA?
- Is work experience required for a master's in digital marketing in USA?
- What’s the work permit after a master's in digital marketing in USA?
- What can you do with a master's in digital marketing?
- Can students get permanent residency in the USA after graduating with a master's in digital marketing?
- What is the duration of master's in digital marketing courses in the USA?
- Why do Indian students choose to study in the USA?
- Begin your study abroad journey with Edvoy!
What is digital marketing?
Digital marketing is the process of promoting and advertising goods, services, or brands to a specific audience through digital channels, platforms, and technology. Some components of digital marketing include Search Engine Optimisation (SEO), Search Engine Marketing (SEM), affiliate and influencer marketing, and Public Relations (PR).
Here are some benefits of pursuing a career in digital marketing:
- Digital marketing opens opportunities in organisations across various sectors, including media, technology, e-commerce, healthcare, and more.
- Graduates with a master's in digital marketing can pursue careers as brand marketing experts, SEO specialists, social media producers, digital marketing specialists, digital marketing managers, marketing coordinators, and digital marketing analysts, among other job profiles.
- Careers in digital marketing provide a competitive salary. The average annual salary for digital marketing professionals in the USA ranges from $50,000 to $80,000.
Enhance your future with a master’s in digital marketing in USA. Discover the perfect institution to boost your digital marketing skills.
In this article, we’ll look at
- How to pursue a master’s in digital marketing in USA
- Admission requirements and costs
- Top universities for a master’s in digital marketing in USA
- Various career opportunities
Master’s in digital marketing in USA: Highlights
| Course mode | Full-time (on-campus) and online |
| Course duration | 1-2 years |
| Educational qualifications | Students with an undergraduate degree in marketing, business or a related field can pursue a master's in digital marketing in USA. |
| Minimum English proficiency and entrance exam requirements | IELTS: 6.5 TOEFL: 80 |
Why should you study master's in digital marketing in USA?
Before we dive deep into studying a master's in digital marketing in USA, let’s understand the importance of pursuing this course.
- Quality education - Studying master's in digital marketing in USA provides access to top-notch faculty, advanced facilities and technologies, ensuring a comprehensive learning experience.
- Global community - Studying master's in USA allows students to be part of a global academic community that encourages research and entrepreneurship, providing international exposure.
- Industry connections - Many universities in the USA have close ties with industry leaders and offer internships and networking events. It enables students to gain practical experience, connect with industry professionals, and increase their chances of securing internships and full-time job roles.
- Post-graduation work opportunities - The USA provides Optional Practical Training (OPT) opportunities for international students, allowing them to gain work experience for up to 12 months after completing their studies. It can be extended to 24 months for STEM graduates.
Is the USA your dream study destination? Explore your options with Edvoy!
How to get admission to master's in digital marketing courses in USA?
In addition to the eligibility criteria, US universities need other documents to proceed with your application. Make sure you have the below-mentioned documents.
- Academic transcripts
- Letter of Recommendation (LOR)
- Statement of Purpose (SOP)
- Resume or Curriculum Vitae (CV)
- Passport
- Admissions test results
- English language proficiency test scores
- Proof of funds
- Visa
Also read: Everything you need to know about the US student visa
Related articles
Best universities for master's in digital marketing in USA
Pursue your master's in digital marketing at some of the best universities in the USA, where knowledge meets technology.
Many universities offer digital marketing courses in USA. Here are the courses from some of the best universities for master’s in digital marketing in USA.
| University | Annual tuition fees for international students | Mode of study |
|---|---|---|
| Sacred Heart University | $14,775 - $35,460 | Full-time, on-campus |
| Concordia University Chicago | $25,560 | Full-time, on-campus |
| Montclair State University | $19,916 | Online |
| University of Massachusetts Boston | $37,000 | Online |
| University of California, Irvine | $7,900 | Full-time, on-campus |
Data updated as of December 2023
Best courses for master’s in digital marketing in USA
Pursue your master's at some of the best universities in the USA, offering courses in digital marketing.
Get ready to start your transformative journey in digital marketing with these master’s in digital marketing courses in USA.
| University | Course | Tuition fees per year | English proficiency requirements | Duration |
|---|---|---|---|---|
| Sacred Heart University | Graduate Certificate Digital Marketing | $14,775 | TOEFL: 80 or IELTS: 6.5 | 1 year |
| MS Digital Marketing | $35,460 | TOEFL: 80 or IELTS: 6.5 | 1 year | |
| Concordia University Chicago | MBA - Digital Marketing | $25,560 | TOEFL: 72 or IELTS: 6.0 | 2 years |
| Montclair State University | MBA - Digital Marketing | $19,916 | TOEFL: 83 or IELTS: 6.5 | 2 years |
| Certificate Digital Marketing | $19,916 | TOEFL: 83 or IELTS: 6.5 | 1 year | |
| MS Digital Marketing Analytics | $19,916 | TOEFL: 83 or IELTS: 6.5 | 2 years | |
| University of Massachusetts Boston | MBA - Digital Marketing | $37,000 | TOEFL: 90 or IELTS: 6.5 | 1 year |
| University of California, Irvine | Accelerated Certificate Program Digital Marketing & Communications | $7,900 | TOEFL: 71 or IELTS: 6.0 | 3 months |
Cost of studying master's in digital marketing in USA
The cost of studying master's in digital marketing in USA can vary depending on several factors, such as the university, program duration, location, and lifestyle choices. Here are some key points to consider regarding the cost of studying master's in digital marketing in USA:
- Tuition fees - The tuition fees for a master's in digital marketing in USA can vary significantly depending on the university. On average, a master’s in digital marketing in the USA can range from $7,900 to $37,000.
- Living expenses - The cost of living in the USA can vary depending on the location and lifestyle choices. Major cities such as New York, Los Angeles, or San Francisco tend to have higher living costs than smaller cities or towns. As an estimate, students can expect to allocate around $10,000 to $20,000 per year for accommodation, food, transportation, and other personal expenses.
- Health insurance - International students studying in the USA must have health insurance coverage. On average, health insurance costs for international students can range from $500 to $2,000 per year, depending on the plan and coverage.
- Additional expenses - Students should also calculate the budget for additional expenses such as textbooks and study materials, transportation, entertainment, and personal expenses. It's important to understand these costs to manage finances during the study period.
Cost of living in the USA for international students
The United States is a vast and diverse country with a wide range of living costs. These costs vary significantly depending on the state, city, and neighbourhood you choose to live in. Here’s a breakdown of the average monthly expenses for international students in the USA.
| General expenses | Monthly cost (in USD) |
|---|---|
| Accommodation | $1,500 - $2,500 |
| Share of Utilities | $150 - $300 |
| Food | $300 - $500 |
| Mobile and related services | $50 - $100 |
| Local transportation | $100 - $300 |
| Health insurance | $200 - $600 |
| Entertainment | $100 - $300 |
| Clothing | $50 - $150 |
| Miscellaneous | $100 - $200 |
Data updated as of December 2023
Student visa cost for studying master's in digital marketing in USA
| Visa | Cost |
|---|---|
| USA student visa | $510. This is for the F1 student visa and includes a $350 SEVIS fee and a $160 application fee. |
Job opportunities for digital marketing graduates in USA
| Job role | Annual salary (in USD) |
|---|---|
| Brand marketing expert | $50,000 |
| SEO specialist | $55,000 |
| Social media producer | $65,000 |
| Digital marketing specialist | $70,000 |
| Digital marketing manager | $80,000 |
| Marketing co-ordinator | $60,000 |
| Digital marketing analyst | $60,000 |
Data updated as of December 2023
(The above salary ranges are approximate values taken from various sources. Sources: LinkedIn and Google)
The USA has many exciting opportunities! Apply for the upcoming intake today!
Related Marketing Courses in USA
Master’s in digital marketing in USA: Your questions answered!
At Edvoy, we pride ourselves on simplifying the study-abroad process for students. If choosing master’s courses in digital marketing in USA is your choice, you have plenty of options!
To assist you in your study abroad journey, we’ve collated answers to commonly asked questions about master’s in digital marketing in USA. Find your answers below!
What are the advantages of choosing master's in digital marketing in USA?
- Quality education - Studying master's in digital marketing in USA provides access to top-notch faculty, advanced facilities and technologies, ensuring a comprehensive learning experience.
- Global community - Studying master’s in the USA allows students to be part of a global academic community that encourages research and entrepreneurship, providing international exposure.
- Industry connections - Many universities in the USA have close ties with industry leaders and offer internships and networking events. It enables students to gain practical experience, connect with industry professionals, and increase their chances of securing internships and full-time job roles.
- Post-graduation work opportunities - The USA provides Optional Practical Training (OPT) opportunities for international students, allowing them to gain work experience for up to 12 months after completing their studies. It can be extended to 24 months for STEM graduates.
What are the admission requirements for applying to a master’s in digital marketing in USA?
Admission requirements for applying to master’s in digital marketing in USA vary depending on the university. Some required admission documents are bachelor’s degree transcripts, a completed application form, an SOP, and letters of recommendation.
Most universities ask for English proficiency test scores, like the IELTS or TOEFL. GRE scores might be needed, depending on the university. Make sure to check with the university for specific requirements.
Is a master's in digital marketing in USA worth it?
Pursuing a master's in digital marketing in USA has various perks for international students. Here are some advantages of obtaining a master's in digital marketing in USA.
- Globally recognised courses
- Competitive salary
- Various networking connections
- Employment opportunities after graduation
What percentage is required to study a master's in digital marketing in USA?
The educational qualifications for international students to pursue a master's in digital marketing in USA vary with different universities. The standard undergraduate score requirement ranges between 60% - 75%.
What are the best universities for master's in digital marketing in USA?
Some of the best universities for master's in digital marketing in USA are:
- Sacred Heart University
- Concordia University Chicago
- Montclair State University
- University of Massachusetts Boston
- University of California, Irvine
What is the tuition fee to study master's in digital marketing in USA?
Tuition fees for a master's in digital marketing in USA can vary depending on the university and program. On average, the tuition fees for international students range from $7,900 to $37,000 per year.
Is work experience required for a master's in digital marketing in USA?
Work experience gives your application a boost while applying for any courses. However, it is an optional requirement, as you can study for a master's in digital marketing in USA without any work experience. Students with an undergraduate degree in marketing, business or a related field can pursue a master's in digital marketing in USA.
What’s the work permit after a master's in digital marketing in USA?
USA’s Post-completion Optional Practical Training (OPT) allows international students to work in the country after graduation. OPT is valid for one year.
What can you do with a master's in digital marketing?
Graduates with a master's in digital marketing can pursue careers as brand marketing experts,
SEO specialists, social media producers, digital marketing specialists, digital marketing managers, marketing coordinators, and digital marketing analysts, among other job profiles.
Can students get permanent residency in the USA after graduating with a master's in digital marketing?
After graduation, students can apply for permanent residency (PR) through their employer or organisation. You can check the country’s government website to know more.
What is the duration of master's in digital marketing courses in the USA?
Different universities have courses with different durations. The course duration depends on the level of study. Usually, master's in digital marketing courses are 1-2 years long. Depending on the course curriculum, some may be longer or shorter than others.
Why do Indian students choose to study in the USA?
Indian students often prefer studying in the United States for several compelling reasons:
- World-class education - The USA is home to many top-ranked universities renowned for their academic excellence, cutting-edge research, and innovative teaching methods.
- Diverse range of programs - USA universities offer a wide variety of programs and majors, allowing students to choose fields that align with their interests and career goals.
- International exposure - Living and studying in a culturally diverse environment exposes Indian students to different perspectives, lifestyles, and cultures, fostering personal growth and adaptability.
- Quality of life - The USA offers a high standard of living with modern amenities, healthcare facilities, and a safe environment, making it an attractive destination for Indian students seeking a comfortable and secure lifestyle.
- Career opportunities - A degree from a USA university often opens doors to global career opportunities. Many Indian students aspire to work in multinational companies or pursue further studies or research on an international scale after completing their education in the USA.
- Post-study options - The USA offers post-graduation work opportunities, including Optional Practical Training (OPT) for international students, allowing them to gain practical experience in their field of study.
Begin your study abroad journey with Edvoy!
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Edvoy offers end-to-end assistance throughout the study abroad process, including university selection assistance, application guidance, scholarship and funding advice, visa application support, pre-departure orientation, and ongoing student support.
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